SHU UEMURA LOVES KYLE


KYE for SHU UEMURA ART OF HAIR

For this summer's artistic collaboration, shu uemura and KYE take you to the center of K-Vibe. Seoul's hype culture and beauty has become a global sensation. In a new twist, KYE's Korean fashion sense gets redesigned with shu uemura's Tokyo edge. The collection tells the story of K-vibe: the new era's youthful brigade through playful iconography as seen through the eyes of KYE and shu uemura, two creative forces that showcase Asian beauty style to the world.

Watch Shu Uemura / KYE Video


SHU UEMURA / KYE


ABOUT "KYE"

KYE's high fashion streetwear is a wardrobe of choice for the K-pop brigade, designer Kathleen KYE's graphically punctuated design ethos is fresh, fun, forward looking and ultra vivid.

KYE's fashion is built with an eye on the street, fueled by innovation, and flaunts a totally original unisex style making her a firm favorite of the most buzzed about pop princesses and bad boys from Seoul to Hollywood.