JOIN THE FIGHT TO STOP DIVERSION

Watch this investigative video report to find out how you could be putting your hair and health at risk by purchasing professional hair products outside of an authorized salon.

Products sold at your local grocery store, drugstore or superstore have been acquired on the “grey market” and could be old, contaminated or even counterfeit! You will likely pay more… undercover shopping found that prices of diverted salon products were 10-20% higher than what you would pay in a salon.

To report diversion of L’Oréal Professional Products, call 1-800-503-3997 or email NoDivert@aol.com.

WHAT IS DIVERSION?

Diversion is when products are sold in “unauthorized” places. For example, all genuine Shu Uemura products are sold exclusively in Shu Uemura Authorized Consultant Salons or on the official website www.shuuemuraartofhair-usa.com. Even though Shu Uemura is only sold directly to authorized salons, you may still find bottles in your local drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be “diverted.”

Diverted products could be a health hazard. They are often counterfeit, diluted formulas, or expired formulas that may not be safe to use. Irritation or even infection can result from the use of diverted products.

Safety isn’t the only issue consumers need to worry about when purchasing salon-only products from their local grocery store, drugstore or superstore…their wallets will suffer too! Undercover shopping found that prices of diverted products were 10-20% higher than what they would be in a salon.

Diversion also hurts the professional industry by weakening the stylist-client relationship and the credible need for professional recommendation of the best products for the clients’ hair.

WHAT CAN YOU DO TO HELP STOP DIVERSION?

If you see Shu Uemura products for sale outside of a salon or the official website www.shuuemuraartofhair-usa.com, please contact the Shu Uemura Diversion Hotline at 800-503-3997 or email NoDivert@aol.com the city, state and name of the location where you saw the products. We will conduct a full investigation.