the art of hair philosophy
Mr. Shu Uemura, the pioneer of the brand, fervently believed in the idea of holistic beauty. It was his belief that “hairdressing is never complete without beautiful make-up and beautiful make-up is never complete without beautiful skin.” Shu Uemura Art of Hair aims to promote holistic beauty through providing essential hair care and styling products with unique formulas & ingredients that are able to be blended into tailor-made perfection to compensate to each individual’s unique hair needs.
The ultimate in avant-garde luxury, Shu Uemura Art of Hair fuses unique natural ingredients with trailblazing science, and the experience of the world’s most inspired hairstylists, to offer women everywhere the absolute artistry of beautiful hair.
A city that has embraced paradoxes and contrasts, tradition yet modernity, simplicity but sophistication, precision as well as utmost creativity is the origin of Shu Uemura Art of Hair, and remains a lasting source of inspiration. Tokyo flair can be found encapsulated in the brand’s attention to detail, search for precision and eclectic energy.
As an ultra-luxury niche brand, Shu Uemura Art of Hair is the chosen brand for the most high end hairdressers. The brand’s vision of refinement comes to life through the hands of true hair artists. Precision, perfection, and savoir faire define our idea of luxury: Shu Uemura hair artists create the perfect hair of today through an intimate, sensorial experience, reaffirming that true mastery is the art of making the exceptional appear simple and sleek.
For Shu Uemura Art of Hair, haircare is more than just haircare. Styling is more than just styling. It is a trendsetting approach, in which luxury and modernity join together in harmony. It is a twist and an element of surprise. It is a territory of exploration to further express one’s singularity, style, and beauty.
The Japanese have always turned to nature for beauty secrets. Inspired by their routine, Shu Uemura Art of Hair sources precious and natural Japanese ingredients with high beauty notoriety.Find out more about our precious ingredients here.