the nude effect trend

a desire for a flawless, effortless and radiant finish

an easy solution to enhance a daily look

multi-benefit like a bb cream

2 textures for any hair type to achieve the nude effect


bb cream
beauty balm

born in asia, bb is the favorite partner of asian consumers to correct and reach a perfect skin tone all-in-one product

naturally enriched
with gingko biloba

delivers nutritive elements, for a better regeneration of the hair & reinforce the hair fiber quality for better styling effect

keep pioneering
with s.r.s.

repositionable microwaxes memorize the shape and correct the frizz

one application to obtain multiple styles with various heating tools

the nude blow dry

click here to locate a salon near you and experience the nude blow dry

locate a salon

a flawless and effortless look

get your favorite nude blow dry look

click tips

click below for quick tips for fine to medium & thick hair and how to reshape your look with blow dry beautifiers