ashita supreme smoothing routine for medium to thick hair

the iconic ashita supreme is now reformulated with the highest performing formulas ever, clinically proven to outperform the market and deliver the strongest multi-benefit experience with validated instant and long-lasting results. the new collection features an enhanced ingredient fusion, now incorporating powerful antioxidant ferulic acid fused with ancestral japanese ashitaba extract, encased in elevated packaging to evoke conscious luxury​ and build a sustainable legacy.

the luxurious formulas of ashita supreme instantly unlock your most supreme hair – achieve holistic hair health with 16x smoother*, 3x shinier**, 96% more moisturized hair with instant and long-lasting frizz control*** clinically proven on all hair types.
*when used as system of ashita supreme shampoo, mask, serum vs. non-conditioning shampoo **when using ashita supreme shampoo vs. unwashed hair ***when using ashita supreme hair serum vs. non-conditioning shampoo

this must-have collection elevates your hair to its most supreme state among all hair types and concerns. these multi-benefit products address a multitude of concerns for instant benefits and long-lasting results: softness, strength, frizz control & more. experience the most luxurious haircare collection for holistic hair health.

“the tomorrow leaf”

new ashita supreme collection features ashitaba, an ancestral plant from apan with extraordinary self-regenerating properties
once the stem of an ashitaba plant is sliced, it oozes a precious golden sap. One day later, a new leaf appears.
Infused with ashitaba extract, ashita supreme presents a luxurious composition of antioxidants, vitamins, and mineral

Shampoo: yes, this product is free of all silicone and sulfate-based ingredients
Conditioner: yes, this product is free of all paraben and sulfate-based ingredients
Mask: yes, this product is free of all silicone, paraben, and sulfate-based ingredients
Serum: yes, this product is free of all paraben and sulfate-based ingredients

yes, this product can be used on color treated hair. however, if your main concern is to preserve your hair color, we suggest using color lustre for a focus on color care.

no, this collection provides a lightweight and tangle free experience, while delivering the strongest, multi-benefit results

this multi-benefit hair serum can be used daily - as a heat protectant before blow drying, as a finishing agent, and throughout the day to limit frizz and flyaways.

we recommend the mask to be used as a weekly treatment for all clients. for clients with fine to medium hair, we recommend using the conditioner every time you shampoo, while for clients with thicker and/or longer hair, we recommend using the mask every time you shampoo.