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ashita supreme shampoo

shampoo for dull and damaged hair.

ashita supreme shampoo is rated 4.4 out of 5 by 90.
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Average rating includes incentivized reviews
shu uemura art of hair ashita supreme shampoo

ashita supreme shampoo

shampoo for dull and damaged hair.

AUTO-REPLENISH
auto replenish for 10% off every recurring order + free shipping learn more
Old price $55.00 New price $49.50

Auto-replenishment

how it works :

  • 1. select your favorite products eligible for auto replenishment
  • 2. manage frequency, delivery, and quantity
  • 3. save 10% on every auto replenished order
  • 4. get complimentary ground shipping with every order
  • 5. get an email reminder before each delivery
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Details



this shampoo thoroughly cleanses and nourishes hair. the lightweight formula helps smooth coarse, frizz prone hair and adds shine while removing product build-up and impurities.
 

benefits

  • 95% less breakage*
  • 70% smoother**
  • 2x more shine***
  • leaves hair feeling sillky smooth
  • prevents breakage
  • delivers shine to dull hair
  • helps to tame frizz
  • *system of shampoo & conditioner vs. non-conditioning shampoo.
    **system of shampoo, treatment & serum vs. non-conditioning shampoo.

    ***system of shampoo vs. unwashed hair.

related articles

  • nourish & smooth dull, frizz prone hair. read more>
  • 12 best shampoos & conditioners for all hair types. read more>

 

reduces breakage

 

reduces breakage

shiny hair

 

smooths hair

hair treatment

 

shiny hair


Ingredients



ashitaba

sourced from the volcanic island of hachijo-jima, ashitaba is an ancestral Japanese plant with extraordinary self-regenerating virtues. when ashitaba's stem is sliced, it oozes a precious golden sap and a day later, a new leaf appears. our tokyo laboratories have infused the entire ashita supreme collection with this precious ingredient.



fragrance

this multi-dimensional fragrance is inspired by the home of the ashitaba, the sub-tropical forests of hachijo-jima. scents that embody the rich, volcanic soil and island sea spray are layered with notes of star anise, jasmine flower, and patchouli to create a warm and citrusy aroma.

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how to use ashita supreme shampoo



apply on wet hair, massage and rinse. follow with ashita supreme conditioner/mask and serum. for double cleansing: once a week, use ashita revitalizing scalp scrub & follow with shampoo and the rest of the system.


Stylist Quote


The fragrance and texture of the ashita supreme shampoo really transforms my shampoo experience. After using the scrub on the roots first, I massage a small amount of the shampoo to help cleanse my scalp and hair and smooth any frizz. I notice instant shine and my hair feeling much smoother after using this shampoo.
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Frequently Asked Questions

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Complete Your Routine



PDP Reviews and Questions
Rated 1 out of 5 by from Disappointed. Didn’t work for my hair at all. Disappointing. Didn’t work for my hair. Customer service will not respond. Not as advertised at least not for me.
Date published: 2024-06-26
Rated 3 out of 5 by from NOT WORTH IT SO DISAPPOINTED!! This product isn't any better than. $2 product!!
Date published: 2024-06-17
Rated 2 out of 5 by from Not great fit for me I previously used Shushu Sleek until it was discontinued and loved it. They recommended Ashita and I haven’t liked it - it smells earthy/like bark and my hair feels weighted down and dried out instead of light and shiny. Also agree with other reviews it takes a lot to lather. My hair is not colored, is thin, and is frizzy/curly, and I live in the Bay Area so it’s pretty moist during the winter which is when I’m writing this review. I’ve contacted Shu Uemura to recommend another line for me.
Date published: 2024-02-11
Rated 5 out of 5 by from Awesome shampoo, repairs, smooths hair. Fantastic product, smells wonderful, hair very manageable after using this product!
Date published: 2023-11-27
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