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izumi tonic strengthening shampoo

strengthening rice water shampoo for all types of fragile hair.
izumi tonic strengthening shampoo is rated 4.5 out of 5 by 166.
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this strengthening shampoo gently cleanses, repairs, and thickens fragile hair. formulated with rice ... read more

shu uemura art of hair izumi tonic strengthening shampoo

izumi tonic strengthening shampoo

strengthening rice water shampoo for all types of fragile hair.

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Details



this strengthening shampoo gently cleanses, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic shampoo leaves hair 30x stronger* and reduces split ends by up to 91%*. this shampoo provides a deep yet gentle cleanse while strengthening and adding nourishment to hair. it features a lightweight formula that cleanses and thickens without stripping hair of its hydration.

inspired by a japanese haircare tradition, the izumi tonic range is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. we source our rice water from hyogo, japan in an eco-friendly manner.

benefits:

  • increases hair diameter
  • leaves hair 30x stronger*
  • thickens hair
  • reduces split ends up to 91%*
  • softens & smooths
  • adds shine

*system of shampoo, treatment & serum vs. non-conditioning shampoo

related articles

  • the ancestral power of rice water read more>
  • what's the best haircare routine for your damaged hair? read more>
  • 12 best shampoos & conditioners for all hair types. read more>

protects color

 

reduces split ends

sulfate free

 

shiny hair

shiny hair

 

thicker hair


Ingredients



japanese-sourced rice water

high quality rice extracts made of specific rice protein by unique enzyme method, rich in amino acids, b vitamins, vitamin e, minerals, antioxidants, renown for restoring damaged cells and overall permeability, moisture and elasticity to hair.



fragrance

invigorating yet delicate, the izumi tonic scent opens with vibrant citrus top notes and combines with a fresh woody musk fragrance resembling a breathtaking rice field.

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how to use izumi tonic strengthening shampoo



apply on wet hair, massage and rinse. follow with the complete izumi tonic haircare system for stronger, thicker hair.




Stylist Quote


i love this shampoo for my clients who are looking to achieve longer lengths while maintaining its optimal condition and reducing split ends. it’s also ideal for those who go a long time in between services to help maintain strength, thickness and shine.
Steffan Tricoci, Sr. Education Manager Shu Uemura Art of Hair
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Frequently Asked Questions

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Complete Your Routine



PDP Reviews and Questions
Rated 2 out of 5 by from Not worth the money No different than any other shampoo I can buy for half the price
Date published: 2024-02-19
Rated 5 out of 5 by from Great shampoo I love this shampoo! Not only for the wonderful, light aroma, but the way it makes my fine hair feel. It does not weight down. My product an accidentally leaked during shipping. I contacted customer service and they were very quick in responding and rectifying the issue. Thank you for your wonderful, high quality products and great customer service!
Date published: 2024-02-13
Rated 5 out of 5 by from Miracle product Amazing product my hair has never felt better and is thicker
Date published: 2023-12-30
Rated 5 out of 5 by from Worth it! I bought this for my mom who was having thinning limp hair and using cheap shampoo. After a month and I can see the improvement. Her hair feels nicer and fuller. She loves the shampoo .
Date published: 2023-12-19
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