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izumi tonic strengthening shampoo

strengthening rice water shampoo for all types of fragile hair.
izumi tonic strengthening shampoo is rated 4.5 out of 5 by 161.
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this strengthening shampoo gently cleanses, repairs, and thickens fragile hair. formulated with rice ... read more

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shu uemura art of hair izumi tonic strengthening shampoo

izumi tonic strengthening shampoo

strengthening rice water shampoo for all types of fragile hair.

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Details



this strengthening shampoo gently cleanses, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic shampoo leaves hair 30x stronger* and reduces split ends by up to 91%*. this shampoo provides a deep yet gentle cleanse while strengthening and adding nourishment to hair. it features a lightweight formula that cleanses and thickens without stripping hair of its hydration.

inspired by a japanese haircare tradition, the izumi tonic range is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. we source our rice water from hyogo, japan in an eco-friendly manner.

benefits:

  • increases hair diameter
  • leaves hair 30x stronger*
  • thickens hair
  • reduces split ends up to 91%*
  • softens & smooths
  • adds shine

*system of shampoo, treatment & serum vs. non-conditioning shampoo

related articles

  • the ancestral power of rice water read more>
  • what's the best haircare routine for your damaged hair? read more>
  • 12 best shampoos & conditioners for all hair types. read more>

protects color

 

reduces split ends

sulfate free

 

shiny hair

shiny hair

 

thicker hair


Ingredients



japanese-sourced rice water

high quality rice extracts made of specific rice protein by unique enzyme method, rich in amino acids, b vitamins, vitamin e, minerals, antioxidants, renown for restoring damaged cells and overall permeability, moisture and elasticity to hair.



fragrance

invigorating yet delicate, the izumi tonic scent opens with vibrant citrus top notes and combines with a fresh woody musk fragrance resembling a breathtaking rice field.



how to use izumi tonic strengthening shampoo



apply on wet hair, massage and rinse. follow with the complete izumi tonic haircare system for stronger, thicker hair.




Stylist Quote


i love this shampoo for my clients who are looking to achieve longer lengths while maintaining its optimal condition and reducing split ends. it’s also ideal for those who go a long time in between services to help maintain strength, thickness and shine.
Steffan Tricoci, Sr. Education Manager Shu Uemura Art of Hair

Frequently Asked Questions


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Rated 5 out of 5 by from Good for fine, thin hair. First time using this and liked the results on my fine, thin shoulder length hair. Good body and shine.
Date published: 2023-11-24
Rated 5 out of 5 by from Love this shampoo Best shampoo I have used. Smells amazing and has really helped my hair.
Date published: 2023-09-18
Rated 4 out of 5 by from Worked well for my fine hair I thought this product really helped with my fine hair, I just wish it had a better more clean scent as that is the scent I prefer for my hair.
Date published: 2023-07-28
Rated 5 out of 5 by from Excellent Shampoo I received a selection of free products in this line to try and the shampoo is my favorite out of the three items. It was light for my hair and smelled nice as well.
Date published: 2023-06-03
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