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yūbi blonde anti-brass purple hair mask

Purple hair mask moisturizes blonde hair with cool violet pigments to neutralize brassy hair.
yūbi blonde anti-brass purple hair mask is rated 4.7 out of 5 by 89.
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neutralize unwanted brassy and yellow tones in color-treated blonde, bleached, highlighted, ... read more

shu uemura art of hair yubi blonde hair mask

yūbi blonde anti-brass purple hair mask

Purple hair mask moisturizes blonde hair with cool violet pigments to neutralize brassy hair.

AUTO-REPLENISH
auto replenish for 10% off every recurring order + free shipping learn more
Old price $72.00 New price $64.80

Auto-replenishment

how it works :

  • 1. select your favorite products eligible for auto replenishment
  • 2. manage frequency, delivery, and quantity
  • 3. save 10% on every auto replenished order
  • 4. get complimentary ground shipping with every order
  • 5. get an email reminder before each delivery
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enjoy a complimentary travel size treatment duo with orders of $50 or more.
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Details



neutralize unwanted brassy and yellow tones in color-treated blonde, bleached, highlighted, or silver hair with this anti-brass purple hair mask. enriched with cool violet pigment, an exclusive japanese technology, and infused with japanese white peony to restore nourishment and bring smoothness to the hair with a natural glowing finish and lavish touch.

benefits

  • neutralizes unwanted brassiness and yellow tones for a pure cool blonde result
  • nourishes the hair.
  • smooths the hair.

related articles

  • our new solution to neutralize & protect blonde hair from heat. learn more>
  • neutralize unwanted yellow tones for long-lasting cool results. read more>
  • 5 tips to self-care with shu. read more>


anti brassy


anti brassy

strengthens hair


strengthens hair

hair treatment


hair treatment


Ingredients



japanese white peony

known as a symbol of purity & japanese traditional beauty. used for its moisturizing, soothing, and antioxidant benefits.



japanese high-tech cool pigment

an exclusive japanese-crafted purple pigment with mega-loaded technology to incorporate more pigments with each deposit. it produces an ultra-fine shape for the most vibrant & long-lasting colors.



fragrance

sparkling ginger & fresh tea top notes infused with a floral heart of jasmine and white peony balanced by a white musk base that is both sensual and feminine.



how to use yūbi blonde anti-brass purple hair mask



after shampooing, apply conditioner to wet hair. massage onto mid-lengths and ends. rinse thoroughly.

your yūbi blonde hair routine

daily care - nourish & hydrate to maintain color.
use glow revealing shampoo + nourishing conditioner

weekly care - boost neutralization & prevent brassiness
use anti-brass purple shampoo + anti-brass purple hair mask + anti-brass purple heat protecting hair serum


Stylist Quote


After shampooing, leave in for 3-5 minutes and rinse - the gorgeous indigo ink pigments provide amazing neutralizing properties to the hair fiber, leaving it soft, nourished and illuminated!
Erin Mundy | Brand Education Director, Los Angeles, CA

Frequently Asked Questions


Complete Your Routine



Rated 5 out of 5 by from Smooth and Brass-free I have well water and this product keeps my hair brass-free and smooth!
Date published: 2023-07-19
Rated 5 out of 5 by from Purple magic mask This mask is magic, leaves my hair soft and full, obliterate brassiness in my silver hair. I use it 1-2 times a week. It's the best
Date published: 2023-05-10
Rated 5 out of 5 by from Amazing results The best I’ve found to brighten my highlights and moisturize as well.
Date published: 2022-12-10
Rated 5 out of 5 by from Amazing & works! If you’re blonde you need this! This is by far the best purple conditioning mask I have ever used! I have used them all trust me. I’ve been blonde since birth, but I get my hair highlighted though & toned to an icy blonde. My natural is a light ash blonde. I tried a sample of this from Sephora initially just on a whim. Well…I bought this immediately because of how good the results were! I couldn’t believe how good it worked. It’s super super pigmented, not drying, smells amazing & WORKS! I haven’t had my hair done since august and my hair is still super bright blonde because of this! I think the only thing I would say is they could use different packaging. I don’t like having to scoop it up with my fingers, it gets all under my nails. It would be easier having a squeeze bottle. It’s pricey but lasts a long time. I’ve added some to a toner bottle, mixed with a little water & applied it that way just to avoid scooping it out with my fingers. Please consider new packaging Shu uemura 🙏🏼
Date published: 2022-11-26
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