Main content

yūbi blonde anti-brass purple heat protecting hair serum

a multi-benefit serum for blonde hair that neutralizes brassiness while protecting hair from blowdry heat.
yūbi blonde anti-brass purple heat protecting hair serum is rated 4.7 out of 5 by 90.
  • y_2023, m_11, d_29, h_8
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.37
  • cp_1, bvpage1
  • co_hasreviews, tv_1, tr_89
  • loc_en_US, sid_anti-brass-purple-heat-protecting-hair-serum, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_shu-uemera
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 5ms
  • reviews, product

this multi-benefit purple hair serum both neutralizes brassiness and helps protect hair fro ... read more

New
shu uemura art of hair yūbi blonde anti-brass purple heat protecting hair serum

yūbi blonde anti-brass purple heat protecting hair serum

a multi-benefit serum for blonde hair that neutralizes brassiness while protecting hair from blowdry heat.

AUTO-REPLENISH
auto replenish for 10% off every recurring order + free shipping learn more
Old price $58.00 New price $52.20

Auto-replenishment

how it works :

  • 1. select your favorite products eligible for auto replenishment
  • 2. manage frequency, delivery, and quantity
  • 3. save 10% on every auto replenished order
  • 4. get complimentary ground shipping with every order
  • 5. get an email reminder before each delivery
  • 6. cancel easily at any time
learn more
Loading...
58
Gift with Purchase

special offer

enjoy a complimentary travel size treatment duo with orders of $50 or more.
code STOCKING23. learn more>

Details



this multi-benefit purple hair serum both neutralizes brassiness and helps protect hair from heat and protects hair from blowdry heat. infused with japanese high-tech cool pigments and white peony extract, the serum uses a unique technology that delivers a gliding effect onto wet hair to provide instant radiance and shine, neutralization, smoothing, and blow dry heat protectant.

benefits

  • neutralizes brassy & yellow tones
  • helps protect hair from blowdry heat
  • replenishes hair
  • blonde hair is instantly more radiant
  • blonde hair is instantly shinier

related articles

  • neutralize unwanted yellow tones for long-lasting cool results. read more>

anti brassy


anti brassy

healthy hair


blowdry heat protectant

shiny hair


shiny hair


Ingredients



japanese white peony

known as a symbol of purity & japanese traditional beauty. used for its moisturizing, soothing, and antioxidant benefits.



japanese high-tech cool pigment

an exclusive japanese-crafted purple pigment with mega-loaded technology to incorporate more pigments with each deposit. it produces an ultra-fine shape for the most vibrant & long-lasting colors.



fragrance

sparkling ginger & fresh tea top notes infused with a floral heart of jasmine and white peony balanced by a white musk base that is both sensual and feminine.



how to use



after washing hair with yūbi blonde shampoo & conditioner or hair mask, apply 1-2 pumps to clean, damp lengths. use with gloves or wash hands immediately after use. proceed to blow dry. do not rinse. can also be used as a targeted application.

your yūbi blonde hair routine

daily care - nourish & hydrate to maintain color.
use glow revealing shampoo + nourishing conditioner

weekly care - boost neutralization & prevent brassiness
use anti-brass purple shampoo + anti-brass purple hair mask + anti-brass purple heat protecting hair serum


Stylist Quote


blend together yubi blonde purple hair serum with a blow dry cream like netsu design to create the perfect custom blend for your needs. for best results blow-dry the product into hair to reveal instant radiance and shine.
steffan tricoci | sr. education mgr | shu uemura

Frequently Asked Questions


Complete Your Routine



Rated 5 out of 5 by from Made a HUGE difference This serum made a huge difference in my hair! I went blonde a few years ago, and naturally have very dark, thick, course hair. I struggle with keeping the yellow out. I can’t even tell you what a difference this has made. My hairdresser was so impressed as well! I went in to have my bangs trimmed and my hair was looking very yellow. She told me to schedule a toning appointment. The next day, I ordered this to try it, I went back to get my usual color a few weeks later and she was amazed at how different it was! My blonde has never looked better, and I owe it all to this serum. I will never be without it. Plus! It keeps my hair smooth with no weigh down or build up. I can still go 3-4 days without washing. It’s worth every penny:)
Date published: 2023-09-01
Rated 5 out of 5 by from Solid 5-Star + Review - Yubi Blonde Serum (purple) Excellent TOP QUALITY product - Yubi Blonde anti-brass is the best hair product I've used in my life. This is the first review I've given with any product. Blown away with the top-caliber quality of this purple serum, which left my highlighted blonde hair bright, shiny, less brassiness and a stunning cooler blonde shade. I have lived in Japan for awhile and confirm their obsession with producing top quality products (hair, makeup, food, cars, etc). Very consistent with quality, quality, quality. One of the reasons why the products cost more is the years of research they put into making it a solid 5-star product. The ingredients in this Yubi serum are not found in most other products. I love all Shu products and wish more customers knew about this amazing line.
Date published: 2023-07-13
Rated 4 out of 5 by from Brassy go away I've always use purple shampoo for my bleach, blonde hair, and most of them don't make the suds. I've grown accustomed to this, however one thing to note this brand is an amazing line. Despite no suds, I like that my brassiness hair slowly diminished with use.
Date published: 2023-06-19
Rated 5 out of 5 by from Perfection, just about I have balayage and with the hard texas water, it quickly gets brassy. My hair is also thin so finding products that won't weigh it down but also provide enough moisturizing brass-attack is very important to me. This product meets my expectations. I have used other serums that claimed to reduce brassiness but did not live up to expectations. I love the deep violet hue of this as this is exactly why it works so well. It does say 2 pumps but I have a lot of hair, so I feel I would have to purposely place this serum where the brassiest parts are if I were to only use 2 pumps, but if I needed it all over my head it tends to feel a bit too heavy for my thin hair after 2 pumps. The smell is perfection. It doesn't smell toxic-chemicalish or overly perfumed. It's giving chic, elegant vibes. Exactly what I would expect from a Japanese brand - love it.
Date published: 2023-06-12
  • y_2023, m_11, d_29, h_8
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.37
  • cp_1, bvpage1
  • co_hasreviews, tv_1, tr_89
  • loc_en_US, sid_anti-brass-purple-heat-protecting-hair-serum, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_shu-uemera
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getReviews, 4ms
  • reviews, product

You May Also Like

Orientation message
For the best experience, please turn your device