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ashita supreme: intense revitalization scalp & hair care collection

infused with ashitaba, an ancestral Japanese plant known for regenerating itself in a day

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shu uemura ashita supreme complete collection for damaged hair

ashita supreme: revitalize hair from root to tip

over time, hair and scalp may begin to look devitalized, giving off the appearance of dull hair, damaged hair and unhealthy hair. damage and dryness contribute to hair losing its bounce, smoothness, and shine, in addition to a more sensitive scalp.

introducing ashita supreme, a hair care collection for intense revitalization of the scalp & hair to reveal stronger hair, smoother strands and more shiny hair.

95% less breakage*
70% smoother**
2x more shine***

*system of shampoo & conditioner vs. non-conditioning shampoo
**system of shampoo, treatment & serum vs. non-conditioning shampoo
***system of shampoo & conditioner vs. unwashed hair

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ashita supreme, ultimate luxury hair care products for scalp and hair, infused with the extraordinary ashitaba precious ingredient.

sourced from the volcanic island of hachijo-jima, ashitaba is an ancestral Japanese plant with extraordinary self-regenerating virtues. when ashitaba's stem is sliced, it oozes a precious golden sap and a day later, a new leaf appears.
shu uemura art of hair introduces this precious ingredient in our incomparable scalp & hair care collection for dull, damaged hair.

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shu uemura ashita supreme ashitaba ingredient and shampoo for damaged hair

shu uemura ashita supreme long hair model with healthy hair

healthy hair starts with a healthy scalp

For truly vibrant shine and revitalized hair, it is important to treat the scalp first. scalp exfoliation and scalp cleansing are crucial steps to achieving healthy hair and shiny hair.
the ashita supreme revitalizing scalp scrub, formulated with sea salt, features a granulated texture to remove impurities and product build up while providing a cooling sensation that can be used on all types of scalp and hair.

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