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ashita supreme: nourish & smooth dull, frizz prone hair

infused with ashitaba, an ancestral Japanese plant known for regenerating itself in a day

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shu uemura ashita supreme complete collection for damaged hair

over time, product build-up and over-styling can cause hair to be dull, damaged & unhealthy. damage and dryness contribute to hair losing its bounce, smoothness, and shine, in addition to a more sensitive scalp.

ashita supreme is a hair care collection that starts at the scalp to nourish dull, frizz prone hair to reveal stronger hair, smoother strands and more shiny hair.

95% less breakage*
70% smoother**
2x more shine***

*system of shampoo & conditioner vs. non-conditioning shampoo
**system of shampoo, treatment & serum vs. non-conditioning shampoo
***system of shampoo & conditioner vs. unwashed hair

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shu uemura ashita supreme ashitaba ingredient and shampoo for damaged hair

ashita supreme, ultimate luxury hair care products for scalp and hair, infused with the extraordinary ashitaba precious ingredient.

sourced from the volcanic island of hachijo-jima, ashitaba is an ancestral Japanese plant with extraordinary self-regenerating virtues. when ashitaba's stem is sliced, it oozes a precious golden sap and a day later, a new leaf appears.
shu uemura art of hair introduces this precious ingredient in our incomparable scalp & hair care collection for dull, damaged hair.

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shu uemura ashita supreme ashitaba ingredient and shampoo for damaged hair

shu uemura ashita supreme long hair model with healthy hair

healthy hair starts with a healthy scalp

For truly vibrant shine, it is important to treat the scalp first. scalp exfoliation and scalp cleansing are crucial steps to achieving healthy hair and shiny hair.
the ashita supreme revitalizing scalp scrub, formulated with sea salt, features a granulated texture to remove impurities and product build up while providing a cooling sensation that can be used on all types of scalp and hair.

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