shu uemura art of hair izumi tonic hair treatment strengthening rice water treatment
The ancestral Japanese beauty tradition is encapsulated in a strengthening
anti-breakage rice water treatment.
Featuring Japanese-sourced rice water and inspired by yu-su-ru, the ancestral
Japanese tradition of bathing hair in rice water, izumi tonic strengthens, smoothes,
and adds shine to reveal hair's healthiest state.
Experience 10x stronger hair after just one use*
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disclaimer: *instrumental test: non conditioning shampoo + izumi tonic vs. non conditioning shampoo only