signs of damaged hair include a rough texture, split ends, lack of shine, breakage, and lack of moisture. if you subject your hair to damaging processes such as occasional to frequent heat styling or over-processing from chemical services like coloring or bleaching, you may need to take extra steps to keep your hair healthy.
your damaged haircare routine
for fine to medium hair
izumi tonic
main concern: fragile hair breakage
benefits: strengthens & thickens fragile hair
key ingredient: rice water
ashita supreme
main concern: frizz caused by damage
benefits: nourish & smooth dull, frizz prone hair
key ingredient: ashitaba
for all hair types
ultimate reset
main concern: color & chemical damage, over-processed hair
benefits: repair very damaged hair
key ingredient: rice extract
silk bloom
main concern: styling & heat damage
benefits: nourish & restore weakened hair
key ingredient: argan oil
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