NEW
izumi tonic hair treatment
Strengthening rice water treatment.
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Details
Anti-breakage rice water treatment inspired by yu-su-ru, the ancestral japanese beauty tradition for strengthening hair by bathing it in rice water. Infused with rice water and ceramide, this lightweight watery texture, suitable for sensitive scalps, has strong anti-breakage properties for 10x stronger hair* after one use. After 28 days, hair is revealed as more beautiful: hair feels smooth, silky and looks shiny & healthier.
disclaimer: *instrumental test: non conditioning shampoo + izumi tonic vs. non conditioning shampoo only
benefits:
- Hair is 10X stronger after one use*
- Adds body and thickness.
- Leaves hair feeling smooth, silky & shiny.
- After 28 days hair looks healthier.
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Ingredients
japanese-sourced rice water
High quality rice extracts made of specific rice protein by unique enzyme method, rich in amino acids, b vitamins, vitamin e, minerals, antioxidants, renown for restoring damaged cells and overall permeability, moisture and elasticity to hair.
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"I instantly notice a smoother texture and stronger hair fiber with the all new Izumi Tonic. Izumi Tonic is my new favorite leave-in, strengthening treatment utilizing Japanese sourced rice water as its main ingredient. I recommend to spray the tonic directly on towel-dried hair from mid lengths to ends, and layer with Essence Absolue then your favorite Art of Styling Products."
Chris Hagen
@ChrisHagen_Hair, W’s Salon, Santa Clara, CA.
frequently asked questions
What hair type is best for Izumi Tonic Treatment?
Izumi Tonic is suitable for all hair types, fine, medium and thick. Straight, wavy, curly and coily. Works well with clients with virgin hair, color treated and highlight and blonding services as well. Safe for Keratin and smoothing systems.
What makes rice water so special and good for the hair?
This particular rice is sourced from Hyogo, Japan using an eco-friendly farming system called duck cultivation. The rice extract is made of a specific rice protein by a unique enzyme method. The water is rich in amino acids, vitamin b’s, vitamin e’s, and rich antioxidants. The result is the hair provides more strength, moisture and elasticity in the hair.
Can Izumi Tonic with my existing Shu Uemura hair care range?
Yes, Izumi Tonic is complementary with all Shu Uemura haircare ranges. It is a leave in strengthening treatment that will add a light body to the hair. Any client who is looking for strength and body will benefit from Izumi Tonic.
Do I rinse out Izumi Tonic Treatment?
No, the treatment is intended to be applied and left-in the hair after shampoo and conditioning. For best results, we suggest using your favorite shu uemura shampoo, conditioner or mask treatment, then following with an art of oil and art of styling product depending on the result.
How is Izumi Tonic different from Instant Replenisher?
Yes, Izumi Tonic can be used after any shu uemura haircare regimen and no art of oils nor art of styling are required. If you are to blow dry your hair, we suggest using an art of oil and style to protect your hair and achieve the best results for the style.
Can Izumi Tonic be used on its own?
Instant Replenisher is a rinse out treatment that takes the place of conditioner when allied. It is formulated with Magnolia to rebalance moisture of dry hair and Ceramide 4000, a biomimetic repairing cement that provides protection and strength. Izumi Tonic has the precious rice water that is also used in our strengthening Ultimate Reset collection. The treatment is not rinsed out but a leave-in and applied after shampoo and conditioner.
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Rated 3 out of
5
by
Tierney from
No instant results, maybe long term?
I will try and update this review after using the entire bottle, but in just a few weeks it was hard to know whether this product made much of a difference in the overall strength and health of my hair. The product is very lightweight and definitely didn't weigh my hair down, even when using it with my other, regular products. But, unlike most products, during and after blow drying, my hair didn't seem any softer, or more manageable. It claims to help strengthen hair, which would take time. For what this would retail for, I'm not sure I would buy it again.
Date published: 2021-09-21
Rated 5 out of
5
by
Hillyt from
Great Hair Product!
I love using this when I get out of the shower. I spray it on my hair before I blow it dry and it's really helped keep my hair smooth!
Date published: 2021-09-21
Rated 5 out of
5
by
Jen5 from
Amazing
First off, the smell is amazing! I have been using the spray regularly on my hair and I have noticed that my hair has gone from dry and dull to silky and smooth. I would recommend this product to anyone.
Date published: 2021-09-18
Rated 4 out of
5
by
Smint from
Great hair product
This has worked well for my fine hair. I've noticed more volume with this and less frizz. It's not too heavy/doesn't make my hair frizzy and the scent is fine. Looking forward to using for a while longer to see if the results get even better
Date published: 2021-09-18
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