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  • shu uemura art of hair ashita supreme intense revitalizing hair serum
  • shu uemura art of hair ashita supreme intense revitalizing hair serum
  • shu uemura art of hair ashita supreme intense revitalizing hair serum benefits
  • shu uemura art of hair ashita supreme intense revitalizing hair serum ingredient
  • shu uemura art of hair ashita supreme intense revitalizing hair serum texture
  • shu uemura art of hair ashita supreme intense revitalizing hair serum

ashita supreme hair serum

Revitalizing leave-in treatment for dull and damaged hair.

ashita supreme hair serum is rated 4.5 out of 5 by 87.
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  • size
    90 ml

    $69.00

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Availability:

In Stock

Complimentary scalp brush & free shipping. learn more
Complimentary scalp brush & free shipping. learn more
Details
This revitalizing leave-in treatment is the perfect quick-refresh for dull hair that needs a boost. When applied to dry hair, this product nourishes and smoothes hair leaving it with an almost feather-like softness. Perfect for reviving second or third-day hair and an easy on-the-go style enhancer without having to weigh down hair or wait to rinse out.

benefits:

  • 70% more smooth*
  • Lightly nourishes and hydrates hair
  • Smoothes
  • *System of shampoo, treatment & serum vs. non-conditioning shampoo.


Smooths Hair
Soft Hair
Hair Treatment
Ingredients

ashitaba

Sourced from the volcanic island of hachijo-jima, ashitaba is an ancestral Japanese plant with extraordinary self-regenerating virtues. When ashitaba's stem is sliced, it oozes a precious golden sap and a day later, a new leaf appears. Our tokyo laboratories have infused the entire ashita supreme collection with this precious ingredient.

see full list

aqua / water / eau • dimethicone • c13-16 isoparaffin • glycerin • polyacrylamide • phenoxyethanol • c13-14 isoparaffin • laureth-7 • butylene glycol • benzyl salicylate • linalool • benzyl alcohol • limonene • alpha-isomethyl ionone • hydroxycitronellal • angelica keiskei leaf/stem extract • citral • parfum / fragrance.

fragrance

This multi-dimensional fragrance is inspired by the home of the ashitaba, the sub-tropical forests of hachijo-jima. Scents that embody the rich, volcanic soil and island sea spray are layered with notes of star anise, jasmine flower, and patchouli to create a warm and citrusy aroma.

"Ashita Supreme Serum is the most luxurious leave-in treatment I’ve ever used. I allow my hair to air dry and apply the serum to tame my naturally wavy hair. The best part about applying this serum to dry hair is how often you can use it. I have been applying it in between washes, quickly on-the-go, and as an overnight serum to keep your ends hydrated with feather-like softness. The serum is perfect to layer on the hair over any shu uemura styling products or oils, like my favorite Essence Absolue. I also really enjoy using the serum to define a finished a style."
Travis Valdez
Kerastase Education | New York, NY

frequently asked questions

What is revitalization?

Over time, hair and scalp begin to look dull, devitalized, and less healthy. Ashita supreme is a new intense revitalization scalp and hair care range to reveal stronger, smoother, and shinier hair.

What benefits does ashita supreme provide?

Ashita supreme provides 95% less breakage*, 70% smoother hair**, and 2x more shine***.
*system of shampoo & conditioner vs. non-conditioning shampoo
**system of shampoo, mask & serum vs. non-conditioning shampoo
***system of shampoo & conditioner vs. unwashed hair

What is the ashitaba plant?

Ashitaba, meaning “tomorrow’s leaf in Japanese, is known as an ancestral plant with extraordinary self-regenerating properties. When ashitaba's stem is sliced, it oozes a precious golden sap and a day later, a new leaf appears.

Should I only apply this serum to dry hair?

We recommend using this revitalizing serum on dry hair, but the serum can be applied to towel-damp hair. the serum also mixes nicely with essence absolue hair oil and other art of styling products.

Will this serum weigh my hair down?

No, the revitalizing serum extremely lightweight and absorbs into the hair fiber.

How should I apply this serum?

If styling, we suggest layering a shu uemura oil product first, followed by a shu uemura styling product for the desired result. Lastly, finish with the revitalizing serum on the mid-lengths to ends of your hair. The serum can also be applied onto towel-damp hair and airdried.

How often should I use this serum?

The revitalizing serum can be applied daily and/or as a finishing serum for any style.

how to use ashita supreme hair serum

Revitalizing leave-in treatment for dull and damaged hair.

  • After cleansing with ashita revitalizing scalp scrub or shampoo,
  • followed by the ashita conditioner or mask,
  • then dry hair as desired & apply to hair lengths and tips.
  • note: use on dry hair for best results
  • Rated 5 out of 5 by from Hair Is Like Feathers Ashita Supreme is the best. I bought a back up of this product, and then 2 mini back ups. Cannot get enough of this serum.
    Date published: 2022-05-02
    Rated 5 out of 5 by from The secret to silky hair! This leave-in treatment for damaged hair gave my curls better definition and removed some of its' dullness. It absolutely elimates frizz but doesn't leave my hair greasy or tacky. Hair looks and feels silky. The scent is stronger when first applied, it fades some but not entirely once hair is dry. It smells and feels like a luxe product, but it is a strong enough scent that it could be a conflict with wearing perfume.
    Date published: 2022-04-27
    Rated 5 out of 5 by from Expensive but worth every penny This serum is worth every penny. It takes only 1 pump to distribute throughout my long, curly, color treated hair. I have been using this serum for a few weeks now and to be honest, I haven't found anything else that has made my hair so manageable. I haven't put gel, mousse, or curl cream in my hair and it looks better than it has in years. Also, it smells so clean and fresh.
    Date published: 2022-04-19
    Rated 5 out of 5 by from Amaizing this serum is concentrated nourishment for my hair, it provides incredible softness, my hair is very light, it is not sticky and it has a pleasant aroma, it helps me with frizz, thank you very much for this free sample
    Date published: 2022-04-14
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