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rice water haircare to strengthen, thicken & add shine
inspired by the japanese tradition of bathing hair in rice water to make it stronger.
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Discover
Discover how we combine our deep knowledge of hairdressers and their clients to imagine a world of hair care products that would exceed expectations
coming soon!
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The Legend
With his same unwavering passion for creating innovations in skincare and makeup, Mr. Uemura expanded his beauty expertise to launch Shu Uemura Art of Hair in 2007. His goal was to highlight the artistry of hairdressing as an extension of a woman’s beauty.
Shu Uemura Art of Hair brings together the power of nature and science with the passion and sensitivity of an artist. This perfect balance constitutes the unique world of Shu Uemura.
sleek and supple flawless at-home blowout hair tutorial
Looking to create a sleek and supple flawless at-home blowout? watch the how-to hair tutorial below for your
step-by-step guide on how to achieve this sleek blowout using the Art of Styling range.
12 best shampoos and conditioners for all hair types
Discover the perfect shampoo and conditioner for your hair type with our hair care guide below.
defined and natural curls hair tutorial
Looking to define your natural curls? watch the how-to hair tutorial below for your step-by-step guide
on achieving the most perfect and natural looking defined curls using the Art of Styling range.
pro tips for best hairstyles to revive second day hair
to maintain your hair color In between salon appointments
7 tips to prevent hair breakage
Elevate your self-care routine with some easy tips to prevent your hair from breakage and enjoy even more the benefits of our regimens, daily simple care gestures and nourishing lightweight treatments are the key allies to appreciate strong & healthy hair.
5 Tips to Self-Care with Shu
In need of some at home self-care ideas? Have a little extra-time on your hands? Elevate your self-care routine with our healthy-hair solutions for every hair type, whether you have 5 minutes or 5 hours. Treat your hair to a spa day with these at-home hair masks and hair treatments that are sure to give your tresses the little bit of extra love that they deserve.
how to smooth curly hair and eliminate frizz
Looking for the perfect curly hair routine for your naturally frizzy and curly hair? Curly haired men and curly haired women: develop your perfect step-by-step curly hair routine by consulting Shu Uemura Art of Hair’s expert tips for caring for frizzy hair and smoothing curly hair below:
yūbi blonde
hair care for blonde hair
The purest, intense anti-brass neutralization range for every blonde looking to neutralize unwanted yellow
tones for long lasting cool results, intense nourishment, and an untouched glow.
Featuring new exclusive technology from shu uemura with rare and Japanese-sourced precious
ingredients, the latest addition to our hair care collection will deliver the ultimate luxury care for blonde hair.
why you should use hair oils
Hair oils have many benefits, and can be used with all hair types. Hair oil is a great multi-purpose product that adds shine, nourishment, softness, and protection to any hair type. Discover recommended hair oils that are perfect for your hair type by using our quick guide to hair oils below.
discover ashita supreme hair care & scalp range to nourish & smooth dull, frizz prone hair
infused with ashitaba, an ancestral japanese plant known for regenerating itself in a day
textured waves with a sleek side part hair tutorial
Looking to create textured waves with a sleek side part? watch the how-to hair tutorial below for your
step-by-step guide on how to achieve this sleek and textured look using the Art of Styling range.
ashita supreme: nourish & smooth dull, frizz prone hair
infused with ashitaba, an ancestral Japanese plant known for regenerating itself in a day
Precious Ingredients
Building on our expertise in nourishing and protecting natural oils & lightweight fragrances, we fuse unique, rare & natural ingredients with trailblazing science to create potent formulas capable of elevating hair care & hair artistry to new heights.
the art of hair philosophy
Mr. Shu Uemura, the pioneer of the brand, fervently believed in the idea of holistic beauty. It was his belief that “hairdressing is never complete without beautiful make-up and beautiful make-up is never complete without beautiful skin.” Shu Uemura Art of Hair aims to promote holistic beauty through providing essential hair care and styling products with unique formulas & ingredients that are able to be blended into tailor-made perfection to compensate to each individual’s unique hair needs.
get the look hair styling tutorials discover the art of haigo
Haigo is the Japanese artistic technique of blending and layering pigments when painting. Just as an artist blends and layers pigments on a canvas when painting, each of our styling products are designed to be blended and layered to create beautiful hair and unique styles. The new minimalist collection of hair styling products purposely formulated to achieve any hairstyle, whether you are looking for volume and body, hold and control or a sleek and supple blowout.
high sleek ponytail hair tutorial
looking to create a high sleek ponytail? watch the how-to hair tutorial below for your step-by-step
guide on how to achieve this sleek up do using the Art of Styling range
7 tips to maintain your hair color In between salon appointments
Roots overdue for a touchup? Hair color starting to fade? When you can’t make it to the hair salon and want to leave your hair color up to your stylist, you can still maintain and extend the life of your hair color at home in between salon appointments with these 7 tips:
5 tips to bounce back from fine hair
Fine hair vs. Thin hair – what’s the difference? The terms may be used interchangeably but there is one major difference between the two: Fine hair refers to the diameter of each individual hair strand while thin hair refers to the overall density of your entire head of hair. Despite their difference, both hair types struggle from the same main hair concern – a lack of volume.
Thin hair and fine hair are both prone to hair falling flat and feeling lifeless due to a lack of thickness in the hair resulting in less volume and body. Women or men can bounce back from fine hair by following these 5 tips:
ashita supreme: nourish & smooth dull, frizz prone hair
over time, product build-up and over-styling can cause hair to be dull, damaged & unhealthy. damage and dryness contribute to hair losing its bounce, smoothness, and shine, in addition to a more sensitive scalp.
voluminous hair blowout hair tutorial
Looking to create a voluminous blowout? watch the how-to hair tutorial below for your step-by-step
guide on how to achieve this glamorous look using the Art of Styling range.
featured stylists meet our pro hairdressers
We welcome you to engage in exciting stories from our featured pro hairdressers and soon you will understand our team’s love for hairdressing. Our hair stylists' inspiration flows in the work we create at fashion shows and collaborations with world-renowned runway and editorial stylists.
Extreme repair collection for very damaged hair.
Introducing our new Ultimate Reset Collection. Enriched with Japanese-sourced rice extract to deliver deep repair from roots to tips, gently mending damaged hair to bring it back to optimal health. Hair is protected against future breakage, and feels soft, strengthened, and manageable without feeling weighed down.
