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Discover how we combine our deep knowledge of hairdressers and their clients to imagine a world of hair care products that would exceed expectations

The Legend

With his same unwavering passion for creating innovations in skincare and makeup, Mr. Uemura expanded his beauty expertise to launch Shu Uemura Art of Hair in 2007. His goal was to highlight the artistry of hairdressing as an extension of a woman’s beauty. Shu Uemura Art of Hair brings together the power of nature and science with the passion and sensitivity of an artist. This perfect balance constitutes the unique world of Shu Uemura.

defined and natural curls hair tutorial

Looking to define your natural curls? watch the how-to hair tutorial below for your step-by-step guide on achieving the most perfect and natural looking defined curls using the Art of Styling range.
Shu Uemura Art of Hair Yubi Blonde For Blonde Hair Care

yūbi blonde
hair care for blonde hair

The purest, most intense anti-brass neutralization range for every shade of blonde hair looking to neutralize unwanted yellow tones for long-lasting cool results, intense nourishment, and an untouched glow.

infused with japanese high-tech cool pigments and white peony extract to deliver the ultimate luxury care for blonde hair.

5 Tips to Self-Care with Shu

In need of some at home self-care ideas? Have a little extra-time on your hands? Elevate your self-care routine with our healthy-hair solutions for every hair type, whether you have 5 minutes or 5 hours. Treat your hair to a spa day with these at-home hair masks and hair treatments that are sure to give your tresses the little bit of extra love that they deserve.

how to smooth curly hair and eliminate frizz

Looking for the perfect curly hair routine for your naturally frizzy and curly hair? Curly haired men and curly haired women: develop your perfect step-by-step curly hair routine by consulting Shu Uemura Art of Hair’s expert tips for caring for frizzy hair and smoothing curly hair below:

why you should use hair oils

Hair oils have many benefits, and can be used with all hair types. Hair oil is a great multi-purpose product that adds shine, nourishment, softness, and protection to any hair type. Discover recommended hair oils that are perfect for your hair type by using our quick guide to hair oils below.
Shu Uemura Art of Hair Shop By Precious Ingredients

Precious Ingredients

Building on our expertise in nourishing and protecting natural oils & lightweight fragrances, we fuse unique, rare & natural ingredients with trailblazing science to create potent formulas capable of elevating hair care & hair artistry to new heights.

the art of hair philosophy

Mr. Shu Uemura, the pioneer of the brand, fervently believed in the idea of holistic beauty. It was his belief that “hairdressing is never complete without beautiful make-up and beautiful make-up is never complete without beautiful skin.” Shu Uemura Art of Hair aims to promote holistic beauty through providing essential hair care and styling products with unique formulas & ingredients that are able to be blended into tailor-made perfection to compensate to each individual’s unique hair needs.
Shu Uemura Art of Hair Tips To Prevent Hair Breakage

7 tips for stronger & thicker hair

enhance your self-care routine with some tips for stronger, thicker and radiant hair. daily simple care gestures and adapted haircare products are the key allies for achieving strong, thick, and healthy hair.

get the look

find your haigo blend and get the look with our simple step-by-step guides and how-to video hair styling tutorials.
Shu Uemura Art of Hair Tips To Maintain Your Hair Color

7 tips to maintain your hair color In between salon appointments

Roots overdue for a touchup? Hair color starting to fade? When you can’t make it to the hair salon and want to leave your hair color up to your stylist, you can still maintain and extend the life of your hair color at home in between salon appointments with these 7 tips:

5 tips to bounce back from fine hair

Fine hair vs. Thin hair – what’s the difference? The terms may be used interchangeably but there is one major difference between the two: Fine hair refers to the diameter of each individual hair strand while thin hair refers to the overall density of your entire head of hair. Despite their difference, both hair types struggle from the same main hair concern – a lack of volume. Thin hair and fine hair are both prone to hair falling flat and feeling lifeless due to a lack of thickness in the hair resulting in less volume and body. Women or men can bounce back from fine hair by following these 5 tips:

the art of styling

our professional collection of luxury hair styling products, purposely formulated for blending and layering to achieve any hairstyle whether you are looking for volume and body, hold and control, or a sleek and supple blowout.

voluminous hair blowout hair tutorial

Looking to create a voluminous blowout? watch the how-to hair tutorial below for your step-by-step guide on how to achieve this glamorous look using the Art of Styling range.

featured stylists

We welcome you to engage in exciting stories from our featured pro hairdressers and soon you will understand our team’s love for hairdressing. Our hair stylists' inspiration flows in the work we create at fashion shows and collaborations with world-renowned runway and editorial stylists.
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