

ashita supreme ultra smoothing shampoo
a multi-benefit shampoo with a gentle, luxurious formula for 16x smoother, 3x shinier, and 96% more moisturized hair with instant and long-lasting frizz control


ashita supreme ultra smoothing conditioner
a multi-benefit conditioner with a lightweight, luxurious formula for 16x smoother, 3x shinier, and 96% more moisturized hair with instant and long-lasting frizz control


ashita supreme ultra smoothing hair mask
a multi-benefit treatment mask with a luxurious formula for 16x smoother, 3x shinier, and 96% more moisturized hair with instant and long-lasting frizz control


ashita supreme ultra smoothing hair serum
a multi-benefit serum with a lightweight, luxurious formula for 16x smoother, 3x shinier, and 96% more moisturized hair with instant and long-lasting frizz control

japan’s secret to supreme hair health
experience the power of ashita supreme infused with japanese-sourced ashitaba extract and ferulic acid to instantly rejuvenate your hair to its most supreme state
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ashita supreme smoothing routine for fine to medium hair
a multi-benefit haircare routine for fine to medium hair with a luxurious formula for 16x smoother, 3x shinier, and 96% more moisturized hair with instant and long-lasting frizz control
use code HAIRSET10 for 10% off


ashita supreme smoothing routine for medium to thick hair
a multi-benefit haircare routine for medium to thick hair with a luxurious formula for 16x smoother, 3x shinier, and 96% more moisturized hair with instant and long-lasting frizz control
use code HAIRSET10 for 10% off
*when used as system of ashita supreme shampoo, mask, serum vs. non-conditioning shampoo **when using ashita supreme shampoo vs. unwashed hair ***when using ashita supreme hair serum vs. non-conditioning shampoo
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frequently asked questions
discover professional haircare tips and answers for the shu uemura art of hair ashita supreme collection
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professional japanese luxury haircare that caters to all hair needs