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Four Shu Uemura products from the Ashita Supreme line displayed on a black surface with a red gradient background.

new ashita supreme

unlock japan's secret to supreme hair health

16x smoother* | 3x shinier** | 96% more moisturized
with instant and long-lasting frizz control***
learn more

new ashita supreme
new ashita supreme
7 products
ashita supreme ultra smoothing shampoo​
new

ashita supreme ultra smoothing shampoo​

a multi-benefit shampoo with a gentle, luxurious formula for 16x smoother, 3x shinier, and 96% more moisturized hair with instant and long-lasting frizz control

One size only for ashita supreme ultra smoothing shampoo​
300 ml
Old price New price $59.00
ashita supreme ultra smoothing conditioner
new

ashita supreme ultra smoothing conditioner

a multi-benefit conditioner with a lightweight, luxurious formula for 16x smoother, 3x shinier, and 96% more moisturized hair with instant and long-lasting frizz control

One size only for ashita supreme ultra smoothing conditioner
250 ml
Old price New price $67.00
ashita supreme ultra smoothing hair mask
new

ashita supreme ultra smoothing hair mask

a multi-benefit treatment mask with a luxurious formula for 16x smoother, 3x shinier, and 96% more moisturized hair with instant and long-lasting frizz control

One size only for ashita supreme ultra smoothing hair mask
200 ml
Old price New price $78.00
ashita supreme ultra smoothing hair serum
new

ashita supreme ultra smoothing hair serum

a multi-benefit serum with a lightweight, luxurious formula for 16x smoother, 3x shinier, and 96% more moisturized hair with instant and long-lasting frizz control

One size only for ashita supreme ultra smoothing hair serum
90 ml
Old price New price $73.00
A black bottle of Shu Uemura Ashita Supreme intense revitalization serum displayed against a red background with text reading 'double the shine & half as many split ends with heat protection.'

japan’s secret to supreme hair health

experience the power of ashita supreme infused with japanese-sourced ashitaba extract and ferulic acid to instantly rejuvenate your hair to its most supreme state

discover the collection
ashita supreme smoothing routine for fine to medium hair
10% off sets

ashita supreme smoothing routine for fine to medium hair

a multi-benefit haircare routine for fine to medium hair with a luxurious formula for 16x smoother, 3x shinier, and 96% more moisturized hair with instant and long-lasting frizz control

use code HAIRSET10 for 10% off

Old price New price $199.00
ashita supreme smoothing routine for medium to thick hair
10% off sets

ashita supreme smoothing routine for medium to thick hair

a multi-benefit haircare routine for medium to thick hair with a luxurious formula for 16x smoother, 3x shinier, and 96% more moisturized hair with instant and long-lasting frizz control

use code HAIRSET10 for 10% off

Old price New price $210.00

*when used as system of ashita supreme shampoo, mask, serum vs. non-conditioning shampoo **when using ashita supreme shampoo vs. unwashed hair ***when using ashita supreme hair serum vs. non-conditioning shampoo

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frequently asked questions

shu uemura art of hair ashita supreme frequently asked questions and answers

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