the iconic ashita supreme is now reformulated with the highest performing formulas ever, clinically proven to outperform the market and deliver the strongest multi-benefit experience with validated instant and long-lasting results. the new collection features an enhanced ingredient fusion, now incorporating powerful antioxidant ferulic acid fused with ancestral japanese ashitaba extract, encased in elevated packaging to evoke conscious luxury​ and build a sustainable legacy.

the luxurious formulas of ashita supreme instantly unlock your most supreme hair – achieve holistic hair health with 16x smoother*, 3x shinier**, 96% more moisturized hair with instant and long-lasting frizz control*** clinically proven on all hair types.

*when used as system of ashita supreme shampoo, mask, serum vs. non-conditioning shampoo **when using ashita supreme shampoo vs. unwashed hair ***when using ashita supreme hair serum vs. non-conditioning shampoo

this must-have collection elevates your hair to its most supreme state among all hair types and concerns. these multi-benefit products address a multitude of concerns for instant benefits and long-lasting results: softness, strength, frizz control & more. experience the most luxurious haircare collection for holistic hair health.

“the tomorrow leaf”

new ashita supreme collection features ashitaba, an ancestral plant from apan with extraordinary self-regenerating properties once the stem of an ashitaba plant is sliced, it oozes a precious golden sap. One day later, a new leaf appears. Infused with ashitaba extract, ashita supreme presents a luxurious composition of antioxidants, vitamins, and mineral

yes, this collection is free of all silicone and sulfate-based ingredients

yes, this collection can be used on color-treated hair. however, if your main concern is to preserve your hair color, we suggest using color lustre for a focus on color care.

no, this collection provides a lightweight and tangle free experience, while delivering the strongest, multi-benefit results

we recommend the mask to be used as a weekly treatment for all clients.
for clients with fine to medium hair, we recommend using the conditioner every time you shampoo, while for clients with thicker and/or longer hair, we recommend using the mask every time you shampoo.

the ashita supreme multi-benefit hair serum can be used daily - as a heat protectant before blow drying, as a finishing agent, and throughout the day to limit frizz and flyaways.