izumi tonic strengthening gloss

rice water is the starchy water that is produced after soaking or cooking rice in boiled water. after 2-3 days, a nourishing rice water remains to deliver even more vitamins & antioxidants. rice water is rich in amino acids and is known to restore damage, prevent future breakage and reveal healthier & smoother hair. it is thought to contain amino acids, b vitamins, vitamin 3, minerals and antioxidants

‘izumi’ means ‘fountain’ in japanese, which anchors in the shu uemura art of hair brand heritage. it also illustrates the yu-su-ru tradition of bathing the hair with rice water, a centuries old practice where geishas would dip their long hair in rice water to promote overall hair health, strength and shine

the izumi tonic strengthening gloss gives an instant glass-like shine while strengthening hair fibers. it smooths, hydrates, thickens, and leaves hair 10 times shinier, all with a lightweight finish.

this gloss is to be applied immediately following the shampoo step, replacing the need for a conditioner or mask. it functions as the second phase in a meticulously crafted glossing ritual.

application directly to the scalp is not advised, as it may provoke sensitivity or discomfort. the formulation is intended to envelop the hair lengths, where it can best deliver its restorative properties. apply product from mid-lengths to ends.

while lamellar water feels lightweight, it’s not designed as a leave-in product. lamellar water must be rinsed out. if not, it can leave a sticky feel, weigh the hair down, and cause product buildup over time.

this treatment may be integrated seamlessly into any hair care regimen and is recommended for weekly use either within the intimacy of a home ritual or as part of a professional salon experience.

absolutely. the gloss is especially beneficial for chemically processed or color-treated hair, as it helps restore strength, softness, and shine to damaged lengths.

no, the formula has a lightweight, water-like texture that enhances shine without weighing down the hair.