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shu uemura art of hair izumi tonic for fragile hair

izumi tonic

strengthening hair care system

introducing izumi tonic, a strengthening and thickening haircare system powered by rice water. inspired by yu-zu-ru the ancient japanese practice of bathing hair in rice water to add strength, thickness & shine

hair is 30x stronger & thicker*
split ends are reduced by 91%*

*system of shampoo, treatment & serum vs. non-conditioning shampoo

shu uemura art of hair izumi tonic for fragile hair

izumi tonic strengthening gloss izumi tonic strengthening gloss

japan’s secret to glass hair

2.8x more

shine

97%

stronger

for shine: shampoo + gloss vs unwashed hair
for strength: shampoo + gloss + serum vs non-conditioning shampoo

the power of rice water

within each grain of rice lies a complex symphony of nutrients, a harmonious blend of vitamins, minerals, and amino acids. when steeped in water, these beneficial compounds are unlocked, creating a potent elixir that works in synergy with the hair's natural structure. the result is a cascade of strength, a radiant, healthy shine that emanates from within.

shu uemura art of hair izumi tonic fragrance

japanese rice fields, reimagined

an invigorating yet delicate scent appealing to all. a fresh citrus accord, a delicate floral bouquet and a soft, enveloping blend of woody and musky elements, reinterpreting a breathtaking rice field horizon

top
bergamot I lemon
heart
ylang ylang I iris I rice water
base
rice powder | vanilla | sandalwood

experience the power of izumi tonic

shu uemura art of hair izumi tonic before and after

shu uemura art of hair izumi tonic shampoo

shu uemura art of hair izumi tonic shampoo

izumi tonic strengthening shampoo

this strengthening shampoo gently cleanses, repairs, and thickens fragile hair

best for

fine to medium hair
fragile hair

benefits

increases hair diameter
leaves hair 30x stronger*
thickens hair
reduces split ends up to 91%*
softens & smooths
adds shine

*system of shampoo, treatment & serum vs. non-conditioning shampoo

shu uemura art of hair izumi tonic for fragile hair conditioner

izumi tonic strengthening conditioner

this strengthening conditioner nourishes, repairs, and thickens fragile hair

best for

fine to medium hair
fragile hair

benefits

increases hair diameter
leaves hair 16x stronger*
moisturizes hair
reduces split ends up to 81%*
thickens hair
softens & smooths
adds shine

*system of shampoo, conditioner & serum vs. non-conditioning shampoo

shu uemura art of hair izumi tonic for fragile hair conditioner

shu uemura art of hair izumi tonic for fragile hair mask

shu uemura art of hair izumi tonic for fragile hair mask

izumi tonic strengthening hair mask

this strengthening hair mask deeply nourishes, repairs, and thickens fragile hair

best for

fine to medium hair
fragile hair

benefits

increases hair diameter
leaves hair 30x stronger*
thickens hair
reduces split ends up to 91%*
softens & smooths
adds shine

*system of shampoo, treatment & serum vs. non-conditioning shampoo

shu uemura art of hair izumi tonic for fragile hair gloss

izumi tonic strengthening gloss treatment

the izumi tonic strengthening gloss delivers ultimate strength and a radiant, glass-like shine. powered by japanese rice, this gloss isn't just about strong hair, it's about hair that radiates

best for

fine to medium hair
fragile hair

benefits

instantly 2.8x more shine*
97% stronger**
immediate & significant reduction in breakage***
visibly fewer split ends immediately after one application
98% less breakage for stronger hair, seen instantly after one application**
hair is thicker after application
easy to detangle/comb
instant & significant nourishment

* shampoo + gloss vs unwashed hair ** shampoo + gloss + serum vs non-conditioning shampoo ***gloss vs non-conditioning shampoo

shu uemura art of hair izumi tonic for fragile hair gloss

shu uemura art of hair izumi tonic for fragile hair spray treatment

shu uemura art of hair izumi tonic for fragile hair treatment spray

izumi tonic strengthening energizing water

this strengthening rice water treatment hydrates and strengthens fragile hair

best for

fine to medium hair
fragile hair

benefits

increases hair diameter
hair is 10x stronger after one use*
adds body and thickness
leaves hair feeling smooth, silky & shiny

*non-conditioning shampoo + izumi tonic vs non-conditioning shampoo only

shu uemura art of hair izumi tonic for fragile hair serum

izumi tonic thickening serum

this thickening serum hydrates and strengthens fragile hair

best for

fine to medium hair
fragile hair

benefits

increases hair diameter
leaves hair 30x stronger*
thickens hair
reduces split ends up to 91%*
softens & smooths
adds shine

*system of shampoo, treatment & serum vs. non-conditioning shampoo

shu uemura art of hair izumi tonic for fragile hair serum

experience the power of izumi tonic

shu uemura art of hair izumi tonic before and after

shu uemura art of hair izumi tonic shampoo

izumi tonic strengthening shampoo

this strengthening shampoo gently cleanses, repairs, and thickens fragile hair

best for

fine to medium hair
fragile hair

benefits

increases hair diameter
leaves hair 30x stronger*
thickens hair
reduces split ends up to 91%*
softens & smooths
adds shine

*system of shampoo, treatment & serum vs. non-conditioning shampoo

shu uemura art of hair izumi tonic for fragile hair conditioner

izumi tonic strengthening conditioner

this strengthening conditioner nourishes, repairs, and thickens fragile hair

best for

fine to medium hair
fragile hair

benefits

increases hair diameter
leaves hair 16x stronger*
moisturizes hair
reduces split ends up to 81%*
thickens hair
softens & smooths
adds shine

*system of shampoo, conditioner & serum vs. non-conditioning shampoo

shu uemura art of hair izumi tonic for fragile hair mask

izumi tonic strengthening hair mask

this strengthening hair mask deeply nourishes, repairs, and thickens fragile hair

best for

fine to medium hair
fragile hair

benefits

increases hair diameter
leaves hair 30x stronger*
thickens hair
reduces split ends up to 91%*
softens & smooths
adds shine

*system of shampoo, treatment & serum vs. non-conditioning shampoo

shu uemura art of hair izumi tonic for fragile hair gloss

izumi tonic strengthening gloss treatment

the new izumi tonic strengthening gloss delivers ultimate strength and a radiant, glass-like shine. powered by japanese rice, this gloss isn't just about strong hair, it's about hair that radiates

best for

fine to medium hair
fragile hair

benefits

instantly 2.8x more shine*
97% stronger**
immediate & significant reduction in breakage***
visibly fewer split ends immediately after one application
98% less breakage for stronger hair, seen instantly after one application**
hair is thicker after application
easy to detangle/comb
instant & significant nourishment

* shampoo + gloss vs unwashed hair ** shampoo + gloss + serum vs non-conditioning shampoo ***gloss vs non-conditioning shampoo

shu uemura art of hair izumi tonic for fragile hair treatment spray

izumi tonic strengthening energizing water

this strengthening rice water treatment hydrates and strengthens fragile hair

best for

fine to medium hair
fragile hair

benefits

increases hair diameter
hair is 10x stronger after one use*
adds body and thickness
leaves hair feeling smooth, silky & shiny

*non-conditioning shampoo + izumi tonic vs non-conditioning shampoo only

shu uemura art of hair izumi tonic for fragile hair serum

izumi tonic thickening serum

this thickening serum hydrates and strengthens fragile hair

best for

fine to medium hair
fragile hair

benefits

increases hair diameter
leaves hair 30x stronger*
thickens hair
reduces split ends up to 91%*
softens & smooths
adds shine

*system of shampoo, treatment & serum vs. non-conditioning shampoo

izumi tonic

for fragile & thin hair

hair is 30x stronger & thicker*
split ends are reduced by 91%*
*system of shampoo, treatment & serum vs. non-conditioning shampoo

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