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izumi tonic strengthening shampoo

strengthening rice water shampoo for all types of fragile hair.

izumi tonic strengthening shampoo is rated 4.5 out of 5 by 173.
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shu uemura art of hair izumi tonic strengthening shampoo

izumi tonic strengthening shampoo

strengthening rice water shampoo for all types of fragile hair.

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Old price $55.00 New price $49.50

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Details



this strengthening shampoo gently cleanses, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic shampoo leaves hair 30x stronger* and reduces split ends by up to 91%*. this shampoo provides a deep yet gentle cleanse while strengthening and adding nourishment to hair. it features a lightweight formula that cleanses and thickens without stripping hair of its hydration.

inspired by a japanese haircare tradition, the izumi tonic range is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. we source our rice water from hyogo, japan in an eco-friendly manner.

benefits:

  • increases hair diameter
  • leaves hair 30x stronger*
  • thickens hair
  • reduces split ends up to 91%*
  • softens & smooths
  • adds shine

*system of shampoo, treatment & serum vs. non-conditioning shampoo

related articles

  • the ancestral power of rice water read more>
  • what's the best haircare routine for your damaged hair? read more>
  • 12 best shampoos & conditioners for all hair types. read more>

protects color

 

reduces split ends

sulfate free

 

shiny hair

shiny hair

 

thicker hair


Ingredients



japanese-sourced rice water

high quality rice extracts made of specific rice protein by unique enzyme method, rich in amino acids, b vitamins, vitamin e, minerals, antioxidants, renown for restoring damaged cells and overall permeability, moisture and elasticity to hair.





fragrance

invigorating yet delicate, the izumi tonic scent opens with vibrant citrus top notes and combines with a fresh woody musk fragrance resembling a breathtaking rice field.

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how to use izumi tonic strengthening shampoo



apply on wet hair, massage and rinse. follow with the complete izumi tonic haircare system for stronger, thicker hair.




Stylist Quote


i love this shampoo for my clients who are looking to achieve longer lengths while maintaining its optimal condition and reducing split ends. it’s also ideal for those who go a long time in between services to help maintain strength, thickness and shine.
Steffan Tricoci, Sr. Education Manager Shu Uemura Art of Hair
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Frequently Asked Questions

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Complete Your Routine



PDP Reviews and Questions
Rated 5 out of 5 by from Definitely A Game Changer The Izumi Tonic shampoo leaves my hair silky and luxuriously clean to the touch. The fragrance is light, yet very pleasant. Although not a specific color safe shampoo, the bottle I used did not lighten or strip my color treated hair. A definite player in my hair care arsenal.
Date published: 2024-09-17
Rated 5 out of 5 by from Rice Water is a miracle. Rice Water Shampoo is amazing. Meach wash makes your hair better. Moisturizes : gives shine and hair feels so improved.
Date published: 2024-08-04
Rated 1 out of 5 by from Where is the Replacement? I made the purchase in good faith . And I received the product in unacceptable conditions. The customer service was not pleasant. It was my very first time shopping for Shu Uemera Hair. I wanted a replacement and that was weeks ago.
Date published: 2024-07-10
Rated 4 out of 5 by from Perfect shampoo for “baby hair” Recently, in desperation, I consulted an expert and trust-worthy stylist in Paris. Her first comment as she fingered my fine, thin (and thinning) hair was “baby hair. You have baby hair”. A spot-on diagnosis. She recommended this shampoo and I ordered it as soon as I returned to the US. I’ve used it about 4 times and am very pleased. It cleanses thoroughly and rinses out easily. I don’t know if my hair is getting stronger but . . . my fingers are crossed.
Date published: 2024-07-01
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