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fragile & thin hair

izumi tonic strengthening shampoo

strengthening rice water shampoo for fragile hair

Average rating includes incentivized reviews

bestseller

izumi tonic strengthening shampoo

strengthening rice water shampoo for fragile hair

Selected size: 300 ml -

Old price New price $56.00

Old price New price $56.00

Old price New price $23.00

AUTO-REPLENISH

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Old price New price $50.40

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pairs best with

izumi tonic strengthening gloss

izumi tonic strengthening gloss

strengthening rice water hair gloss for instant shine

exclusive offer

limited time offer enjoy 20% off your order of $120 or more
code: ENJOY
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product benefits

product benefits

prevents breakage

prevents breakage

thicker hair

thicker hair

stronger hair

stronger hair

shiny hair

shiny hair

this strengthening shampoo gently cleanses, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic shampoo leaves hair 30x stronger* and reduces split ends by up to 91%*. this shampoo provides a deep yet gentle cleanse while strengthening and adding nourishment to hair. it features a lightweight formula that cleanses and thickens without stripping hair of its hydration.

best for

fine to medium hair
fragile hair

benefits

reduces split ends up to 91%*
leaves hair 30x stronger*
increases hair diameter
softens & smooths
thickens hair
adds shine

*system of shampoo, treatment & serum vs. non-conditioning shampoo

how to use

how to use

apply on wet hair, massage and rinse. follow with the complete izumi tonic haircare system for stronger, thicker hair.

stylist quote

i love this shampoo for my clients who are looking to achieve longer lengths while maintaining its optimal condition and reducing split ends. it’s also ideal for those who go a long time in between services to help maintain strength, thickness and shine

steffan tricoci, sr. education manager shu uemura art of hair

precious ingredients

ingredients

japanese-sourced rice water

within each grain of rice lies a complex symphony of nutrients, a harmonious blend of vitamins, minerals, and amino acids. when steeped in water, these beneficial compounds are unlocked, creating a potent elixir that works in synergy with the hair's natural structure. the result is a cascade of strength, a radiant, healthy shine that emanates from within.

fragrance

fragrance

japanese rice fields, reimagined

an invigorating yet delicate scent appealing to all. a fresh citrus accord, a delicate floral bouquet and a soft, enveloping blend of woody and musky elements, reinterpreting a breathtaking rice field horizon.

top - bergamot I lemon

heart- ylang ylang I iris I rice water

base- rice powder | vanilla | sandalwood

izumi tonic

for fragile & thin hair

hair is 30x stronger & thicker*
split ends are reduced by 91%*

*system of shampoo, treatment & serum vs. non-conditioning shampoo

complete your izumi tonic routine

to maximize the results, combine with the rest of the izumi tonic range

shu uemura art of hair izumi tonic strengthening shampoo

izumi tonic strengthening shampoo

shu uemura art of hair izumi tonic strengthening shampoo before after

shu uemura art of hair izumi tonic strengthening shampoo ingredients

bestseller

fragile & thin hair

izumi tonic strengthening shampoo

Old price New price $56.00

shu uemura art of hair izumi tonic strengthening conditioner

izumi tonic strengthening conditioner

shu uemura art of hair izumi tonic strengthening conditioner before after

shu uemura art of hair izumi tonic strengthening conditioner ingredients

bestseller

fragile & thin hair

izumi tonic strengthening conditioner

One size only

250 ml

Old price New price $64.00

shu uemura art of hair izumi tonic strengthening hair mask

izumi tonic strengthening hair mask

shu uemura art of hair izumi tonic strengthening hair before after

shu uemura art of hair izumi tonic strengthening hair ingredients

fragile & thin hair

izumi tonic strengthening hair mask

One size only

200 ml

Old price New price $73.00

izumi tonic strengthening gloss

izumi tonic strengthening gloss

izumi tonic strengthening gloss

izumi tonic strengthening gloss

fragile & thin hair

izumi tonic strengthening gloss

Old price New price $63.00

shu uemura art of hair izumi tonic thickening serum

izumi tonic thickening serum

shu uemura art of hair izumi tonic thickening serum before after

shu uemura art of hair izumi tonic thickening serum ingredients

bestseller

fragile & thin hair

izumi tonic thickening serum

One size only

90 ml

Old price New price $70.00

shu uemura art of hair izumi tonic hair treatment

izumi tonic strengthening energizing water

shu uemura art of hair izumi tonic hair treatment before after

shu uemura art of hair izumi tonic hair treatment ingredients

bestseller

fragile & thin hair

izumi tonic strengthening energizing water

Old price New price $62.00

A woman with red hair styled in an elegant twisted bun, wearing a beige collared shirt, shown from the back.

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