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izumi tonic strengthening energizing water

strengthening rice water treatment for all types of fragile hair.
izumi tonic strengthening energizing water is rated 4.5 out of 5 by 105.
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this strengthening rice water treatment hydrates and strengthens fragile hair. formulated with rice ... read more

  • shu uemura art of hair izumi tonic hair treatment
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shu uemura art of hair izumi tonic hair treatment

izumi tonic strengthening energizing water

strengthening rice water treatment for all types of fragile hair.

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Old price New price $58.00
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Details



this strengthening rice water treatment hydrates and strengthens fragile hair. formulated with rice water to strengthen and repair, izumi tonic treatment leaves hair 10x stronger after one use*. this leave-in treatment water is the perfect on-the-go product to add body, thickness, and nourishment for healthier hair. it features a lightweight formula to nourish, thicken, and leave hair feeling smooth to the touch.

benefits

  • hair is 10x stronger after one use*
  • adds body and thickness.
  • leaves hair feeling smooth, silky & shiny.

*non-conditioning shampoo + izumi tonic vs non-conditioning shampoo only

related articles


protects color

 

prevents breakage

sulfate free

 

healthy hair

shiny hair

 

hair treatment


Ingredients



japanese-sourced rice water

high quality rice extracts made of specific rice protein by unique enzyme method, rich in amino acids, b vitamins, vitamin e, minerals, antioxidants, renown for restoring damaged cells and overall permeability, moisture and elasticity to hair.



full ingredient list


fragrance

invigorating yet delicate, the izumi tonic scent opens with vibrant citrus top notes and combines with a fresh woody musk fragrance resembling a breathtaking rice field.



how to use izumi tonic



after using izumi tonic shampoo and izumi tonic conditioner or mask, spray izumi tonic on wet or towel-dried hair and comb through. do not rinse. proceed to air dry or blow-dry.




Stylist Quote


I instantly notice a smoother texture and stronger hair fiber with the all new Izumi Tonic. Izumi Tonic is my new favorite leave-in, strengthening treatment utilizing Japanese sourced rice water as its main ingredient. I recommend to spray the tonic directly on towel-dried hair from mid lengths to ends, and layer with Essence Absolue then your favorite Art of Styling Products.
Chris Hagen @chrishagen_hair | W’s Salon, Santa Clara, CA.

Frequently Asked Questions


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  • shu uemura art of hair izumi tonic strengthening shampoo
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    izumi tonic strengthening shampoo

    strengthening rice water shampoo for all types of fragile hair.

    Old price New price $52.00
  • shu uemura art of hair izumi tonic strengthening conditioner
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    izumi tonic strengthening conditioner

    strengthening rice water conditioner for all types of fragile hair.

    Old price New price $62.00
  • shu uemura art of hair izumi tonic strengthening hair mask
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    izumi tonic strengthening hair mask

    strengthening rice water hair mask for all types of fragile hair.

    Old price New price $72.00
  • shu uemura art of hair izumi tonic thickening serum
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    izumi tonic thickening serum

    thickening rice water serum for all types of fragile hair.

    Old price New price $69.00
  • shu uemura art of hair izumi tonic hair strengthening treatment set
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    10% off sets

    izumi tonic hair strengthening treatment set

    rice water strengthening & hair thickening product set for fragile hair.
    use code hairset10 for 10% off.

    Old price New price $193.00
  • shu uemura art of hair izumi tonic hair treatment set
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    izumi tonic hair treatment set

    strengthening, thickening & nourishing set for fragile hair.
    use code hairset10 for 10% off.

    Old price New price $196.00
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    izumi tonic rice water hair strengthening set

    rice water strengthening & hair thickening product set for fragile hair.
    use code hairset10 for 10% off.

    Old price New price $183.00


    • Rated 4 out of 5 by from Rice is Nice! It works! Smells funny at first, but clean, and dissipates quickly. Hair is Much stronger for the regular use of this product for over a month.
    Date published: 2023-02-06
    Rated 5 out of 5 by from Great stuff Amazing stuff. My hair looks and feels very moisturized. Was skeptical at first so bought the small bottle but now I’m a true believer. It also helps as a detangler
    Date published: 2022-12-09
    Rated 5 out of 5 by from Izumi hair tonic Love this product. It’s the first product I put on my just washed hair. I use on day 2 &3 to give a little freshen up . Helps keep my hair soft and voluminous without being oily. Also reduces flyaways
    Date published: 2022-11-24
    Rated 4 out of 5 by from Unique Treatment I was pleasantly surprised with this spray - I didn't know exactly what a rice water treatment was or how it might actually do in my hair. For context, I have long, fine, color-treated hair and I typically use Kerastase products (I use Olaplex for strengthening. I used this daily for a couple of weeks on the length of my hair while damp (not the roots, they tend to get oily when I put any product on the root). Pros: This made my hair SOFT. Like, really soft. I loved running my hands through it during the day. I'm not sure if my hair felt "strengthened" over the couple of weeks I've been using it but it does feel healthier. Cons: The fragrance is heavy and not pleasant smelling, although it does fade pretty quickly after application. This made my ends feel crunchy so I had to add in some smoothing cream - I didn't love that I had to add in an extra step. I wasn't really sure how much of the product to use - I had to check out the Shu website to check on how to apply; I ended up using 4-5 sprays in my hair each day (not sure if that was too much, not enough, or just right). I'll continue to use this treatment until my bottle is finished although I'm not sure if I'll pick up another bottle - this is pricey and I'm not sure if it stacks up to the stuff I use in my current routine. Still really happy I tried it - I would recommend trying the mini bottle out first to see how you like it before committing to the full-size bottle.
    Date published: 2022-10-28
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