haigo is a japanese artistic technique of blending and layering pigments when painting. each styling product by shu uemura art of hair are designed to be used this way with one another, which encourages artists to create unique blends for tailor-made looks.

to find the best products that are specifically tailored to your hair, take our styling quiz. the "how-to" styling tutorials article provides step-by-step guides for cutting edge styles and the products needed to achieve them.

the diverse range of styling products includes hairsprays, mousses, heat protectants, gels & creams, texturizers, and pomades, each formulated with high-quality ingredients to cater to various hair types and styling needs.

consider hair texture (fine, thick, coarse), length, and desired style. take the styling quiz, explore product descriptions, and follow styling tutorials to choose the right routine for you.

refer to each product's specific usage instructions for optimal results. generally, apply products to damp or dry hair by starting with a small amount and build up as needed

hair memory refers to your hair's ability to hold a particular shape or style. styling products such as the tsuki shape blow dry spray enhance hair memory by providing support, allowing your style to last longer, especially though humid or windy conditions.

the use of heated styling tools can cause damage to your hair. heat protectant styling products are specifically designed to shield hair from the effects of heat. these products create a barrier that prevents moisture loss and minimizes damage caused by hot tools like flat irons, curling irons, and blow dryers.

volumizing mousses, root-lifting sprays, and texturizers can add lift and body to your hair. our diverse range of styling products help cater to diverse hair types and desired levels of volume. some popular products for creating volume are the awa volume hair mousse, tsuki shape blow dry spray, and wata wave texturizing spray.