new ashita supreme

japan’s secret to supreme hair health

16x smoother* | 3x shinier** | 96% more moisturized
with instant and long-lasting frizz control***

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shu uemura art of hair ashita supreme for frizzy hair

new
ashita supreme smoothing hair serum ashita supreme smoothing hair serum

deeply nourishes lengths and ends for intensely revitalized hair

double

the shine

half as many

split ends

with

heat protection

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*after one application of shampoo + mask + hair serum bundle (vs. reference shampoo).
**hair serum only vs. non conditioning shampoo
***reference shampoo + hair serum vs. non conditioning shampoo

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a powerful ingredient fusion

ashitaba extract
derived from the ancestral japanese ashitaba plant, ashitaba extract presents a luxurious composition of antioxidants, vitamins, and minerals, working together to reveal hair that’s smoother, shinier, and healthier than ever before

ferulic acid
ferulic acid, a powerful skincare ingredient known for its preventative benefits, protects hair and enhances its vitality, unlocking the secret to resilient hair with smoothness, strength, and shine from lengths to ends

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the iconic ashita supreme fragrance

the iconic ashita supreme fragrance elevates the haircare experience into a moment of indulgence. this versatile scent creates a lasting impression of luxury through a fresh, aromatic, and musky scent evolving through distinct phases

top
an invigorating and refreshing initial impression of marine accord, star anise, and lemon
heart
revealing a floral bouquet of cyclamen, freesia, and jasmine
base
establishing depth and longevity through an earthy blend of mineral woods, patchouli, and soft musk

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experience the power of ashita supreme

ashita supreme ultra smoothing shampoo

this gentle shampoo deeply cleanses lengths and ends for intensely revitalized hair

best for

all hair types
frizzy hair
dull hair

benefits

3x instantly enhanced shine**
instant & long-lasting frizz control***
20x smoother hair*
99% stronger hair | instantly reduces breakage*
scalp instantly feels balanced and healthy
enhanced manageability, detangling, long-lasting frizz control, having natural bounce*
long-lasting non-greasy feel on hair*

*after one application of shampoo + mask + hair serum bundle vs. non conditioning shampoo). **shampoo only vs. unwashed hair. *** conditioner vs. non-conditioning shampoo

shop now

ashita supreme ultra smoothing conditioner

this conditioner gently nourishes for revitalized lengths

best for

all hair types
frizzy hair
dull hair

benefits

double the shine seen instantly, after one application*
+67% smoother hair seen instantly, after one application**
95% stronger hair, instantly reduces breakage**
20x more detangled hair**
smooth and hydrated hair

*shampoo + conditioner vs. unwashed hair **conditioner only vs. non conditioning shampoo

shop now

ashita supreme ultra smoothing hair mask

this treatment deeply nourishes lengths and ends for intensely revitalized hair

best for

all hair types
frizzy hair
dull hair

benefits

double the shine*
5x less breakage**
+68% smoother hair**
9x more detangled hair**

*shampoo + mask vs. unwashed hair **treatment only vs. non-condtioning shampoo

shop now

ashita supreme ultra smoothing hair serum

this hair serum deeply nourishes lengths and ends for intensely revitalized hair

best for

all hair types
frizzy hair
dull hair

benefits

up to 450°F thermo-protection
double the shine, seen instantly after one application***
2x shinier hair seen instantly after one application***
instant and long lasting frizz control***
98% less breakage for stronger hair, seen instantly after one application**
visibly reduces appearance of split ends by 62%
9x more detangled hair seen instantly, after one application**
+67% smoother hair seen instantly, after one application*

*after one application of shampoo + mask + hair serum bundle (vs. reference shampoo). **hair serum only vs. non conditioning shampoo ***reference shampoo + hair serum vs. non conditioning shampoo

shop now

experience the power of ashita supreme

ashita supreme ultra smoothing shampoo

this gentle shampoo deeply cleanses lengths and ends for intensely revitalized hair

best for

all hair types
frizzy hair
dull hair

benefits

3x instantly enhanced shine**
instant & long-lasting frizz control***
20x smoother hair*
99% stronger hair | instantly reduces breakage*
scalp instantly feels balanced and healthy
enhanced manageability, detangling, long-lasting frizz control, having natural bounce*
long-lasting non-greasy feel on hair*

*after one application of shampoo + mask + hair serum bundle vs. non conditioning shampoo). **shampoo only vs. unwashed hair. *** conditioner vs. non-conditioning shampoo

shop now

ashita supreme ultra smoothing conditioner

this conditioner gently nourishes for revitalized lengths

best for

all hair types
frizzy hair
dull hair

benefits

double the shine seen instantly, after one application*
+67% smoother hair seen instantly, after one application**
95% stronger hair, instantly reduces breakage**
20x more detangled hair**
smooth and hydrated hair

*shampoo + conditioner vs. unwashed hair **conditioner only vs. non conditioning shampoo

shop now

ashita supreme ultra smoothing hair mask

this treatment deeply nourishes lengths and ends for intensely revitalized hair

best for

all hair types
frizzy hair
dull hair

benefits

double the shine*
5x less breakage**
+68% smoother hair**
9x more detangled hair**

*shampoo + mask vs. unwashed hair **treatment only vs. non-condtioning shampoo

shop now

ashita supreme ultra smoothing hair serum

this hair serum deeply nourishes lengths and ends for intensely revitalized hair

best for

all hair types
frizzy hair
dull hair

benefits

up to 450°F thermo-protection
double the shine, seen instantly after one application***
2x shinier hair seen instantly after one application***
instant and long lasting frizz control***
98% less breakage for stronger hair, seen instantly after one application**
visibly reduces appearance of split ends by 62%
9x more detangled hair seen instantly, after one application**
+67% smoother hair seen instantly, after one application*

*after one application of shampoo + mask + hair serum bundle (vs. reference shampoo). **hair serum only vs. non conditioning shampoo ***reference shampoo + hair serum vs. non conditioning shampoo

shop now