ashita supreme ultra smoothing shampoo

a multi-benefit shampoo with a gentle, luxurious formula for 16x smoother, 3x shinier, and 96% more moisturized hair with instant and long-lasting frizz control

Average rating includes incentivized reviews

new

ashita supreme ultra smoothing shampoo

a multi-benefit shampoo with a gentle, luxurious formula for 16x smoother, 3x shinier, and 96% more moisturized hair with instant and long-lasting frizz control

One size available: 300 ml -

Old price New price $59.00

300 ml

Old price New price $59.00

AUTO-REPLENISH

auto replenish for 10% off every recurring order + free shipping learn more

Old price $59.00 New price $53.10

Ships every

Quantity

travel size + candle with $100+
code MOM25

find your unique hair routine

product benefits

prevents breakage

less breakage

smooth hair

smoother hair

hydrating

more moisturized

anti-frizz

this gentle shampoo deeply cleanses lengths and ends for intensely revitalized hair

best for

all hair types
frizzy hair
dull hair

benefits

3x instantly enhanced shine**
instant & long-lasting frizz control***
20x smoother hair*
99% stronger hair | instantly reduces breakage*
scalp instantly feels balanced and healthy
enhanced manageability, detangling, long-lasting frizz control, having natural bounce*
long-lasting non-greasy feel on hair*

*after one application of shampoo + mask + hair serum bundle vs. non conditioning shampoo). **shampoo only vs. unwashed hair. *** conditioner vs. non-conditioning shampoo

how to use

apply the ashita supreme shampoo on wet hair, massage, and rinse
follow with the ashita supreme conditioner or treatment, before finishing with the hair serum

stylist quote

the ashita supreme collection tells the story of the ancestral japanese ashitaba plant and its transformative role in hair care. infused with ashitaba extract and ferulic acid, the formulas boost hydration, smooth frizz, and leave hair soft, strong, and manageable. with a universally appealing scent, these products are perfect for anyone looking to achieve holistically healthy hair

micky thompson @mickyandmore, lunatic fringe salon, salt lake city, ut

precious ingredients

ingredients

ashitaba extract

derived from the ancestral japanese ashitaba plant, ashitaba extract presents a luxurious composition of antioxidants, vitamins, and minerals, working together to reveal hair that’s smoother, shinier, and healthier than ever before

ferulic acid

a powerful skincare ingredient known for its preventative benefits, protects hair and enhances its vitality, unlocking the secret to resilient hair with smoothness, strength, and shine from lengths to ends

fragrance

the iconic ashita supreme fragrance elevates the haircare experience into a moment of indulgence. this versatile scent creates a lasting impression of luxury through a fresh, aromatic, and musky scent evolving through distinct phases:

top - an invigorating and refreshing initial impression of marine accord, star anise, and lemon

heart- revealing a floral bouquet of cyclamen, freesia, and jasmine

base- establishing depth and longevity through an earthy blend of mineral woods, patchouli, and soft musk

frequently asked questions

what is the difference between new and original ashita supreme?

the iconic ashita supreme is now reformulated with the highest performing formulas ever, clinically proven to outperform the market and deliver the strongest multi-benefit experience with validated instant and long-lasting results. the new collection features an enhanced ingredient fusion, now incorporating powerful antioxidant ferulic acid fused with ancestral japanese ashitaba extract, encased in elevated packaging to evoke conscious luxury and build a sustainable legacy.

what benefits does the ashita supreme collection provide?

the luxurious formulas of ashita supreme instantly unlock your most supreme hair – achieve holistic hair health with 16x smoother*, 3x shinier**, 96% more moisturized hair with instant and long-lasting frizz control*** clinically proven on all hair types.
*when used as system of ashita supreme shampoo, mask, serum vs. non-conditioning shampoo **when using ashita supreme shampoo vs. unwashed hair ***when using ashita supreme hair serum vs. non-conditioning shampoo

what hair type is this collection for?

what is the ashitaba plant?

“the tomorrow leaf”

new ashita supreme collection features ashitaba, an ancestral plant from apan with extraordinary self-regenerating properties
once the stem of an ashitaba plant is sliced, it oozes a precious golden sap. One day later, a new leaf appears.
Infused with ashitaba extract, ashita supreme presents a luxurious composition of antioxidants, vitamins, and mineral

is the product formulated with clean ingredients?

Can I use this product if I have color treated hair?

Will this collection weigh down my hair?

new ashita supreme

japan’s secret to supreme hair health

16x smoother* | 3x shinier** | 96% more moisturized
with instant and long-lasting frizz control***

learn more

*when used as system of ashita supreme shampoo, mask, serum vs. non-conditioning shampoo **when using ashita supreme shampoo vs. unwashed hair ***when using ashita supreme hair serum vs. non-conditioning shampoo