What are the key ingredient and primary benefits of the Izumi Tonic Treatment?

It is a strengthening rice water leave-in treatment water that hydrates fragile hair, leaving it 10x stronger after one use* while adding body, thickness, and smooth-to-the-touch nourishment.

How can you incorporate both the Izumi Tonic Treatment and the Nourishing Hair Oil into a complete hair care routine?

You can apply the leave-in Izumi Tonic Treatment first to hydrate, thicken, and strengthen fragile strands (leaving hair 10x stronger), and follow with the Nourishing Hair Oil to lock in moisture, provide heat and UV protection, tame frizz, and add radiant shine.

What is the key ingredient and texture of the Nourishing Hair Oil?

It is a luxurious, rapidly absorbing, and lightweight formula infused with Japanese red camellia oil to provide ultimate nourishment without weighing the hair down.

What specific protections and styling benefits does the Nourishing Hair Oil offer?

It provides heat and UV-induced damage protection, tames frizz, guards against breakage, adds hydration, and boosts shine to leave hair soft, smooth, and radiant.

How do the Izumi Tonic Treatment and Nourishing Hair Oil differ in their primary roles?

The Izumi Tonic Treatment focuses on strengthening (10x stronger) and thickening fragile hair using rice water, while the Nourishing Hair Oil focuses on environmental protection (heat/UV), frizz control, hydration, and radiant shine using red camellia oil.

Back to limited-edition gift sets

fragile & thin hair all hair types

Best-Sellers Holiday Set

A curated haircare set featuring our most-loved products, complete with a nourishing oil and an energizing spray for a top-rated routine.

Average rating includes incentivized reviews

Best-Sellers Holiday Set

A curated haircare set featuring our most-loved products, complete with a nourishing oil and an energizing spray for a top-rated routine.

One size available: gift set -

Old price New price $99.00

gift set

Old price New price $99.00

Quantity

friends & family 20% off sitewide plus complimentary gifts with $100+
code: FRIENDS
learn more

hair quiz find your unique hair routine
take quiz

behind the collection

product benefits

prevents breakage

stronger hair

protects hair

shiny hair

shiny
hair

smoother hair

The Best-Selling duo. The Izumi Tonic Treatment hydrates and strengthens fragile hair, leaving it 10x stronger after one use* while delivering body, thickness, and lightweight nourishment to leave hair feeling smooth to the touch. Meanwhile, the Essence Absolue Nourishing Hair Oil—infused with Japanese red camellia oil—provides rapid-absorbing protection, nourishment, and shine without weighing hair down, offering heat and UV defense, taming frizz, guarding against breakage, and adding hydration to leave hair soft, smooth, and radiant.

best for

all hair types

benefits

helps tame frizz
96% less hair breakage*
hair is 10x stronger after one use**
helps protect against breakage
hair is instantly hydrated, shinier & more manageable

*hair oil vs non-conditioning shampoo **non-conditioning shampoo + izumi tonic vs non-conditioning shampoo only

how to use

how to use

treatment

spray izumi tonic on wet or towel-dried hair and comb through. do not rinse. proceed to air dry or blow-dry

hair oil

to use as a pre-styling heat protectant, apply one to two pumps throughout towel-dried hair
apply one to two pumps after styling to nourish, soften and add shine
can be applied to dry lengths and ends whenever in need of added hydration and nourishment
combine with your favorite styling product to add manageability, nourishment and protection

professional hair stylist quote

the essence absolue hair oil is a universal oil that will create the perfect softness and shine to your hair. I haigo (custom blend) essence absolue with my favorite styling products to create the perfect consistence

steffan tricocci, professional hair stylist and senior education manager, shu uemura art of hair

precious ingredients

ingredients

red camellia oil

for over two centuries, camellia flower seeds have been harvested from the japanese island of toshima, where each seed is handpicked and transformed into a nourishing oil. very rich in essential lipids, red camellia oil is one of the most rapidly absorbed oils. traditionally, red camellia oil has been used to promote shine and nourish the hair while maintaining the lipid barrier on the skin longer, which promotes skin health and hydration

japanese-sourced rice water

within each grain of rice lies a complex symphony of nutrients, a harmonious blend of vitamins, minerals, and amino acids. when steeped in water, these beneficial compounds are unlocked, creating a potent elixir that works in synergy with the hair's natural structure. the result is a cascade of strength, a radiant, healthy shine that emanates from within

fragrance

essence absolue

our iconic interpretation of the camellia flower composed of grapefruit and green aqueous top notes, subtle camellia in the heart, and delicate vanilla with musk in the base notes

top - orange

heart- camellia flower

base- vanilla & musk

izumi tonic

an invigorating yet delicate scent appealing to all. a fresh citrus accord, a delicate floral bouquet and a soft, enveloping blend of woody and musky elements, reinterpreting a breathtaking rice field horizon.

top - bergamot I lemon

heart- ylang ylang I iris I rice water

base- rice powder | vanilla | sandalwood