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izumi tonic hair treatment

Strengthening rice water treatment.
izumi tonic hair treatment is rated 4.5 out of 5 by 104.
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anti-breakage rice water treatment inspired by yu-su-ru, the ancestral japanese beauty tradition for ... read more

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shu uemura art of hair izumi tonic hair treatment

izumi tonic hair treatment

Strengthening rice water treatment.

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Old price New price $58.00
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Details



anti-breakage rice water treatment inspired by yu-su-ru, the ancestral japanese beauty tradition for strengthening hair by bathing it in rice water. infused with rice water and ceramide, this lightweight watery texture, suitable for sensitive scalps, has strong anti-breakage properties for 10x stronger hair* after one use. after 28 days, hair is revealed as more beautiful: hair feels smooth, silky and looks shiny & healthier.

benefits:

  • hair is 10x stronger after one use*
  • adds body and thickness.
  • leaves hair feeling smooth, silky & shiny.
  • after 28 days hair looks healthier.

*instrumental test: non conditioning shampoo + izumi tonic vs. non conditioning shampoo only

related articles:

 

 

protects color

 

prevents breakage

sulfate free

 

healthy hair

shiny hair

 

hair treatment


Ingredients



japanese-sourced rice water

high quality rice extracts made of specific rice protein by unique enzyme method, rich in amino acids, b vitamins, vitamin e, minerals, antioxidants, renown for restoring damaged cells and overall permeability, moisture and elasticity to hair.



how to use izumi tonic



apply shu uemura art of hair shampoo & conditioner (or mask treatment) and rinse. spray izumi tonic on wet (towel-dried) hair and comb through. do not rinse. proceed to air dry or blow-dry.




Stylist Quote


I instantly notice a smoother texture and stronger hair fiber with the all new Izumi Tonic. Izumi Tonic is my new favorite leave-in, strengthening treatment utilizing Japanese sourced rice water as its main ingredient. I recommend to spray the tonic directly on towel-dried hair from mid lengths to ends, and layer with Essence Absolue then your favorite Art of Styling Products.

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Rated 5 out of 5 by from Izumi hair tonic Love this product. It’s the first product I put on my just washed hair. I use on day 2 &3 to give a little freshen up . Helps keep my hair soft and voluminous without being oily. Also reduces flyaways
Date published: 2022-11-24
Rated 4 out of 5 by from Unique Treatment I was pleasantly surprised with this spray - I didn't know exactly what a rice water treatment was or how it might actually do in my hair. For context, I have long, fine, color-treated hair and I typically use Kerastase products (I use Olaplex for strengthening. I used this daily for a couple of weeks on the length of my hair while damp (not the roots, they tend to get oily when I put any product on the root). Pros: This made my hair SOFT. Like, really soft. I loved running my hands through it during the day. I'm not sure if my hair felt "strengthened" over the couple of weeks I've been using it but it does feel healthier. Cons: The fragrance is heavy and not pleasant smelling, although it does fade pretty quickly after application. This made my ends feel crunchy so I had to add in some smoothing cream - I didn't love that I had to add in an extra step. I wasn't really sure how much of the product to use - I had to check out the Shu website to check on how to apply; I ended up using 4-5 sprays in my hair each day (not sure if that was too much, not enough, or just right). I'll continue to use this treatment until my bottle is finished although I'm not sure if I'll pick up another bottle - this is pricey and I'm not sure if it stacks up to the stuff I use in my current routine. Still really happy I tried it - I would recommend trying the mini bottle out first to see how you like it before committing to the full-size bottle.
Date published: 2022-10-28
Rated 5 out of 5 by from Rice water Makes detangled easier and improves frizz and dryness
Date published: 2022-09-20
Rated 5 out of 5 by from Tonic hair treatment Love the product on my hair. Makes hair feel soft and manageable.
Date published: 2022-06-03
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