izumi tonic hair strengthening treatment set

Name: izumi tonic hair strengthening treatment set
Brand: Shu Uemura
SKU: fragile-hair-rice-water-treatment-set
Price: 199 USD
Availability: InStock

rice water strengthening & hair thickening product set for fragile hair.
use code hairset10 for 10% off.

Average rating includes incentivized reviews

10% off sets

izumi tonic hair strengthening treatment set

rice water strengthening & hair thickening product set for fragile hair.
use code hairset10 for 10% off.

Quantity

izumi tonic strengthening shampoo

strengthening rice water shampoo for all types of fragile hair.

300 ml

Quantity : 1
izumi tonic strengthening hair mask

strengthening rice water hair mask for all types of fragile hair.

200 ml

Quantity : 1
izumi tonic thickening serum

thickening rice water serum for all types of fragile hair.

90 ml

Quantity : 1

Details

strengthening and hair thickening hair care system for fragile hair that provides 30x stronger and thicker hair*. the rice water shampoo balances the hair and scalp, providing a deep cleanse while maintaining hair’s strength and nourishment. the rice water hair mask features a rich formula to deeply hydrate and thicken hair, restoring key nutrients and repairing damage from brushing. the leave in rice water treatment serum is powered by ceramides, which aim to increase the diameter of the hair to create thicker hair for strands lacking density and volume.
*system of shampoo, treatment & serum vs. non-conditioning shampoo

luxury hair care set includes:

izumi tonic strengthening shampoo, 300ml

this strengthening shampoo gently cleanses, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic shampoo leaves hair 30x stronger* and reduces split ends by up to 91%*. this shampoo balances providing a deep cleanse while maintaining hair’s strength and nourishment. it features a lightweight formula that cleanses and thickens without stripping hair of its hydration.

increases hair diameter
leaves hair 30x stronger*
thickens hair
reduces split ends up to 91%*
softens & smooths
adds shine

*system of shampoo, treatment & serum vs. non-conditioning shampoo

izumi tonic strengthening hair mask, 200ml

this strengthening hair mask deeply nourishes, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic shampoo leaves hair 30x stronger* and reduces split ends by up to 91%*. this hair mask is the best way to intensely nourish and strengthen hair that is damaged or lacking volume. it features a rich formula to deeply hydrate and thicken hair, restoring key nutrients and repairing damage from brushing.

increases hair diameter
leaves hair 30x stronger*
thickens hair
reduces split ends up to 91%*
softens & smooths
adds shine

*system of shampoo, treatment & serum vs. non-conditioning shampoo

izumi tonic thickening serum, 90ml

this thickening serum hydrates and strengthens fragile hair. formulated with rice water to strengthen and repair, izumi tonic serum leaves hair 30x stronger* and reduces split ends by up to 91%*. this leave in treatment serum is powered by ceramides, perfect to thicken and increase hair diameter for hair lacking volume. it features a lightweight formula that easily absorbs into hair to nourish and thicken without weighing it down.

increases hair diameter
leaves hair 30x stronger*
thickens hair
reduces split ends up to 91%*
softens & smooths
adds shine

*system of shampoo, treatment & serum vs. non-conditioning shampoo

the ancestral power of rice water read more>
what's the best haircare routine for your damaged hair? read more>

protects color

reduces split ends

sulfate free

shiny hair

thicker hair

Ingredients

japanese-sourced rice water

high quality rice extracts made of specific rice protein by unique enzyme method, rich in amino acids, b vitamins, vitamin e, minerals, antioxidants, renown for restoring damaged cells and overall permeability, moisture and elasticity to hair.

fragrance

invigorating yet delicate, the izumi tonic scent opens with vibrant citrus top notes and combines with a fresh woody musk fragrance resembling a breathtaking rice field.

how to use

shampoo: apply on wet hair, massage and rinse.

hair mask: after using izumi tonic shampoo, apply on lengths to ends and leave on for 5 minutes. rinse.

serum: after using izumi tonic shampoo and izumi tonic conditioner or mask, apply from lengths to ends after blow drying.

Stylist Quote

i love this shampoo for my clients who are trying to grow their hair out while maintaining its optimal condition and reducing split ends. it’s also ideal for those who go a long time in between services to help maintain strength, thickness and shine.

Steffan Tricoci, Sr. Education Manager Shu Uemura Art of Hair

this serum is great to use as a last step in your styling routine to help reduce split ends and fly-aways and add shine. the ceramides inside give added hydration and makes this a great product to to use as a refresh in between washes

dale moriarty, education director, shu uemura art of hair

Frequently Asked Questions

what does rice water do?

rice water is the starchy water that is produced after soaking or cooking rice in boiled water. after 2-3 days, a nourishing rice water remains to deliver even more vitamins & antioxidants. rice water is rich in amino acids and is known to restore damage, prevent future breakage and reveal healthier & smoother hair. it is thought to contain amino acids, b vitamins, vitamin 3, minerals and antioxidants.

what does izumi mean?

what benefits does izumi tonic provide?

can i use this if i have color-treated hair?

what type of hair is this good for?

when do i use this serum?

what benefits does this serum have?

how often should i use this serum?

how do i use this mask?

Can rice water dry out hair?

when we were creating izumi tonic, we knew that without the right balance of ingredients, rice water can create protein overloads which may cause damage, dryness, and breakage. our tokyo labs investigated the composition of rice water and unveiled the key proteins that deliver strength to hair without drying the hair out or causing damage. izumi tonic uses rice water proteins that are extracted using a unique method to deliver all the beneficial properties of rice water without the overload of proteins. the result is a product line that leaves hair stronger, thicker, shinier and prevents breakage.