izumi tonic strength & shine treatment set

rice water is the starchy water that is produced after soaking or cooking rice in boiled water. after 2-3 days, a nourishing rice water remains to deliver even more vitamins & antioxidants. rice water is rich in amino acids and is known to restore damage, prevent future breakage and reveal healthier & smoother hair. it is thought to contain amino acids, b vitamins, vitamin 3, minerals and antioxidants

‘izumi’ means ‘fountain’ in japanese, which anchors in the shu uemura art of hair brand heritage. it also illustrates the yu-su-ru tradition of bathing the hair with rice water, a centuries old practice where geishas would dip their long hair in rice water to promote overall hair health, strength and shine

izumi tonic strengthens and thickens fragile hair while reducing the appearance of split ends and breakage. when used as a system, hair is left 30x stronger and thicker and split ends are reduced by 91%.

the izumi tonic strengthening gloss gives an instant glass-like shine while strengthening hair fibers. it smooths, hydrates, thickens, and leaves hair 10 times shinier, all with a lightweight finish.

this gloss is to be applied immediately following the shampoo step, replacing the need for a conditioner or mask. it functions as the second phase in a meticulously crafted glossing ritual.

after washing, spray izumi tonic energizing water from mid-lengths to ends and comb through before blow drying. after styling, apply the izumi tonic serum from mid-lengths to ends of your hair.

the izumi tonic serum is a finishing serum that can be applied to dry hair as a last step to your styling routine or daily to help prolong style and add shine and thickness.

this treatment may be integrated seamlessly into any hair care regimen and is recommended for weekly use either within the intimacy of a home ritual or as part of a professional salon experience.

all shu uemura art of hair products are color safe including the izumi tonic collection. the izumi tonic collection will help to strengthen any damage created from color or lightener services.

no, the formula has a lightweight, water-like texture that enhances shine without weighing down the hair.