Main content

yūbi blonde platinum & icy haircare set

hair set for platinum to icy blonde hair to repair damage & neutralize brassy hair.
use code hairset10 for 10% off.
yūbi blonde platinum & icy haircare set is rated 4.7 out of 5 by 441.
  • y_2023, m_9, d_21, h_3
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.35
  • cp_1, bvpage1
  • co_hasreviews, tv_5, tr_436
  • loc_en_US, sid_platinum-blonde-luxury-hair-set, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_shu-uemera
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 12ms
  • reviews, product

luxury hair set for platinum to icy blondes to repair damage from lightening services + neutrali ... read more

10% off sets
shu uemura yūbi blonde platinum & icy haircare set

yūbi blonde platinum & icy haircare set

hair set for platinum to icy blonde hair to repair damage & neutralize brassy hair.
use code hairset10 for 10% off.

AUTO-REPLENISH
auto replenish for 10% off every recurring order + free shipping learn more
Old price $296.00 New price $266.40

Auto-replenishment

how it works :

  • 1. select your favorite products eligible for auto replenishment
  • 2. manage frequency, delivery, and quantity
  • 3. save 10% on every auto replenished order
  • 4. get complimentary ground shipping with every order
  • 5. get an email reminder before each delivery
  • 6. cancel easily at any time
learn more
Loading...
296

Details



luxury hair set for platinum to icy blondes to repair damage from lightening services + neutralize any unwanted yellow tones.

use yūbi blonde glow revealing shampoo & nourishing conditioner every time you wash your hair to nourish, hydrate & maintain color.

1-2 times per week, or as needed, use yūbi blonde anti-brass purple shampoo, purple hair mask & purple serum to boost neutralization, prevent brassiness & protect your blonde hair.

please note, using the purple shampoo and purple mask together will achieve the highest level of neutralization and may over pigment hair. we recommend alternating between the purple mask and the regular conditioner based on your desired tone.

luxury hair care set includes:


related articles

  • our new solution to neutralize & protect blonde hair from heat. learn more>
  • neutralize unwanted yellow tones for long-lasting cool results. read more>

anti brassy


anti brassy

moisturizing


moisturizing

shiny hair


shiny hair


Ingredients



japanese white peony

known as a symbol of purity & japanese traditional beauty. used for its moisturizing, soothing, and antioxidant benefits.



japanese high-tech cool pigment

an exclusive japanese-crafted purple pigment with mega-loaded technology to incorporate more pigments with each deposit. it produces an ultra-fine shape for the most vibrant & long-lasting colors.



fragrance

sparkling ginger & fresh tea top notes infused with a floral heart of jasmine and white peony balanced by a white musk base that is both sensual and feminine.



how to use




Stylist Quote


After shampooing, leave in for 3-5 minutes and rinse - the gorgeous indigo ink pigments provide amazing neutralizing properties to the hair fiber, leaving it soft, nourished and illuminated!
Erin Mundy | Brand Education Director, Los Angeles, CA

Complete Your Routine



Frequently Asked Questions

Rated 1 out of 5 by from Yubi conditioner I use the yubi glow shampoo and it’s clear which is perfect. I ordered the conditioner and thought it would be white but it is purple . I can’t use anything purple with my highlights. I sadly returned the conditioner and waiting for my refund .
Date published: 2023-09-02
Rated 5 out of 5 by from Made a HUGE difference This serum made a huge difference in my hair! I went blonde a few years ago, and naturally have very dark, thick, course hair. I struggle with keeping the yellow out. I can’t even tell you what a difference this has made. My hairdresser was so impressed as well! I went in to have my bangs trimmed and my hair was looking very yellow. She told me to schedule a toning appointment. The next day, I ordered this to try it, I went back to get my usual color a few weeks later and she was amazed at how different it was! My blonde has never looked better, and I owe it all to this serum. I will never be without it. Plus! It keeps my hair smooth with no weigh down or build up. I can still go 3-4 days without washing. It’s worth every penny:)
Date published: 2023-09-01
Rated 5 out of 5 by from Smooth and Brass-free I have well water and this product keeps my hair brass-free and smooth!
Date published: 2023-07-19
Rated 5 out of 5 by from Solid 5-Star + Review - Yubi Blonde Serum (purple) Excellent TOP QUALITY product - Yubi Blonde anti-brass is the best hair product I've used in my life. This is the first review I've given with any product. Blown away with the top-caliber quality of this purple serum, which left my highlighted blonde hair bright, shiny, less brassiness and a stunning cooler blonde shade. I have lived in Japan for awhile and confirm their obsession with producing top quality products (hair, makeup, food, cars, etc). Very consistent with quality, quality, quality. One of the reasons why the products cost more is the years of research they put into making it a solid 5-star product. The ingredients in this Yubi serum are not found in most other products. I love all Shu products and wish more customers knew about this amazing line.
Date published: 2023-07-13
  • y_2023, m_9, d_21, h_3
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.35
  • cp_1, bvpage1
  • co_hasreviews, tv_5, tr_436
  • loc_en_US, sid_platinum-blonde-luxury-hair-set, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_shu-uemera
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getReviews, 6ms
  • reviews, product

You May Also Like

Orientation message
For the best experience, please turn your device