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yūbi blonde platinum & icy haircare set

hair set for platinum to icy blonde hair to repair damage & neutralize brassy hair.
use code hairset10 for 10% off.
yūbi blonde platinum & icy haircare set is rated 4.7 out of 5 by 441.
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luxury hair set for platinum to icy blondes to repair damage from lightening services + neutrali ... read more

  • shu uemura yūbi blonde platinum & icy haircare set
  • shu uemura yūbi blonde platinum & icy haircare set before after
  • shu uemura yūbi blonde platinum & icy haircare set before after
  • shu uemura yūbi blonde platinum & icy haircare set shampoo
  • shu uemura yūbi blonde platinum & icy haircare set shampoo
  • shu uemura yūbi blonde platinum & icy haircare set conditioner
  • shu uemura yūbi blonde platinum & icy haircare set hair mask
  • shu uemura yūbi blonde platinum & icy haircare set ingredient
  • shu uemura yūbi blonde platinum & icy haircare set ingredient
  • shu uemura yūbi blonde platinum & icy haircare set in hand
  • shu uemura yūbi blonde platinum & icy haircare set in hand
  • shu uemura yūbi blonde platinum & icy haircare set in hand
  • shu uemura yūbi blonde platinum & icy haircare set in hand
  • shu uemura yūbi blonde platinum & icy haircare set in hand
  • shu uemura yūbi blonde platinum & icy haircare set routine
  • shu uemura yūbi blonde platinum & icy haircare set collection
10% off sets
shu uemura yūbi blonde platinum & icy haircare set

yūbi blonde platinum & icy haircare set

hair set for platinum to icy blonde hair to repair damage & neutralize brassy hair.
use code hairset10 for 10% off.

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Old price $296.00 New price $266.40

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Details



luxury hair set for platinum to icy blondes to repair damage from lightening services + neutralize any unwanted yellow tones.

use yūbi blonde glow revealing shampoo & nourishing conditioner every time you wash your hair to nourish, hydrate & maintain color.

1-2 times per week, or as needed, use yūbi blonde anti-brass purple shampoo, purple hair mask & purple serum to boost neutralization, prevent brassiness & protect your blonde hair.

please note, using the purple shampoo and purple mask together will achieve the highest level of neutralization and may over pigment hair. we recommend alternating between the purple mask and the regular conditioner based on your desired tone.

luxury hair care set includes:


related articles

  • our new solution to neutralize & protect blonde hair from heat. learn more>
  • neutralize unwanted yellow tones for long-lasting cool results. read more>

anti brassy


anti brassy

moisturizing


moisturizing

shiny hair


shiny hair


Ingredients



japanese white peony

known as a symbol of purity & japanese traditional beauty. used for its moisturizing, soothing, and antioxidant benefits.



japanese high-tech cool pigment

an exclusive japanese-crafted purple pigment with mega-loaded technology to incorporate more pigments with each deposit. it produces an ultra-fine shape for the most vibrant & long-lasting colors.



full ingredient list


fragrance

sparkling ginger & fresh tea top notes infused with a floral heart of jasmine and white peony balanced by a white musk base that is both sensual and feminine.



how to use



  • daily: yūbi blonde glow revealing shampoo

    apply a quarter-size amount of the shampoo to wet hair. massage into scalp using fingers and palms. rinse thoroughly.

  • daily: yūbi blonde nourishing conditioner

    after shampooing, apply conditioner to wet hair. massage onto mid-lengths and ends. rinse thoroughly.

  • weekly: yūbi blonde anti-brass purple shampoo

    apply a quarter-size amount of the shampoo to wet hair. massage into scalp using fingers and palms. rinse thoroughly.

    please note, using the purple shampoo and purple mask together will achieve the highest level of neutralization and may over pigment hair. we recommend alternating between the purple mask and the regular conditioner based on your desired tone.

  • weekly: yūbi blonde anti-brass purple hair mask

    after shampooing, apply conditioner to wet hair. massage onto mid-lengths and ends. rinse thoroughly.

    please note, using the purple shampoo and purple mask together will achieve the highest level of neutralization and may over pigment hair. we recommend alternating between the purple mask and the regular conditioner based on your desired tone.

  • weekly: yūbi blonde anti-brass purple heat protecting hair serum

    after washing hair with yūbi blonde shampoo & conditioner or hair mask, apply 1-2 pumps to clean, damp lengths. use with gloves or wash hands immediately after use. proceed to blow dry. do not rinse. can also be used as a targeted application.


      • Stylist Quote


      After shampooing, leave in for 3-5 minutes and rinse - the gorgeous indigo ink pigments provide amazing neutralizing properties to the hair fiber, leaving it soft, nourished and illuminated!
      Erin Mundy | Brand Education Director, Los Angeles, CA

      Complete Your Routine

    • shu uemura yubi blonde glow revealing shampoo for blonde hair

      yūbi blonde glow revealing shampoo

      nourishing shampoo to moisturize and add shine for all types of blonde hair.

      Old price New price $52.00
    • shu uemura art of hair yubi blonde purple shampoo for blonde hair

      yūbi blonde anti-brass purple shampoo

      Purple shampoo for blonde hair with cool violet pigments to neutralize brassy hair.

      Old price New price $52.00
    • shu uemura art of hair yubi blonde conditioner for blonde hair

      yūbi blonde nourishing conditioner

      luxurious, rich conditioner to soften and smooth all types of blonde hair.

      Old price New price $62.00
    • shu uemura art of hair yubi blonde hair mask

      yūbi blonde anti-brass purple hair mask

      Purple hair mask moisturizes blonde hair with cool violet pigments to neutralize brassy hair.

      Old price New price $72.00
    • shu uemura art of hair yūbi blonde anti-brass purple heat protecting hair serum
      New

      yūbi blonde anti-brass purple heat protecting hair serum

      a multi-benefit serum for blonde hair that neutralizes brassiness while protecting hair from blowdry heat.

      Old price New price $58.00
    • yūbi blonde neutral & cool haircare set
      10% off sets

      yūbi blonde neutral & cool haircare set

      hair set for neutral to cool blonde hair to moisturize, add shine & neutralize brassy hair.
      use code hairset10 for 10% off.

      Old price New price $224.00
    • yūbi blonde warm & golden haircare set
      10% off sets

      yūbi blonde warm & golden haircare set

      hair set for warm to golden blonde hair to moisturize, protect & add shine.
      use code hairset10 for 10% off.

      Old price New price $172.00


      • Frequently Asked Questions

      Rated 1 out of 5 by from Yubi conditioner I use the yubi glow shampoo and it’s clear which is perfect. I ordered the conditioner and thought it would be white but it is purple . I can’t use anything purple with my highlights. I sadly returned the conditioner and waiting for my refund .
      Date published: 2023-09-02
      Rated 5 out of 5 by from Made a HUGE difference This serum made a huge difference in my hair! I went blonde a few years ago, and naturally have very dark, thick, course hair. I struggle with keeping the yellow out. I can’t even tell you what a difference this has made. My hairdresser was so impressed as well! I went in to have my bangs trimmed and my hair was looking very yellow. She told me to schedule a toning appointment. The next day, I ordered this to try it, I went back to get my usual color a few weeks later and she was amazed at how different it was! My blonde has never looked better, and I owe it all to this serum. I will never be without it. Plus! It keeps my hair smooth with no weigh down or build up. I can still go 3-4 days without washing. It’s worth every penny:)
      Date published: 2023-09-01
      Rated 5 out of 5 by from Smooth and Brass-free I have well water and this product keeps my hair brass-free and smooth!
      Date published: 2023-07-19
      Rated 5 out of 5 by from Solid 5-Star + Review - Yubi Blonde Serum (purple) Excellent TOP QUALITY product - Yubi Blonde anti-brass is the best hair product I've used in my life. This is the first review I've given with any product. Blown away with the top-caliber quality of this purple serum, which left my highlighted blonde hair bright, shiny, less brassiness and a stunning cooler blonde shade. I have lived in Japan for awhile and confirm their obsession with producing top quality products (hair, makeup, food, cars, etc). Very consistent with quality, quality, quality. One of the reasons why the products cost more is the years of research they put into making it a solid 5-star product. The ingredients in this Yubi serum are not found in most other products. I love all Shu products and wish more customers knew about this amazing line.
      Date published: 2023-07-13
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      • clientName_shu-uemera
      • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
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