for all types of blonde or lightened hair
color-treated blonde, bleached, highlighted or silver hair
new! anti-brass purple heat protecting hair serum
this multi-benefit purple hair serum both neutralizes brassiness and helps protect hair from heat and protects hair from blowdry heat. infused with japanese high-tech cool pigments and white peony extract, the serum uses a unique technology that delivers a gliding effect onto wet hair to provide instant radiance and shine, neutralization, smoothing, and blow dry heat protectant.
glow revealing shampoo
glow revealing shampoo ideal for all types of blonde or lightened hair. infused with japanese white peony, a symbol of purity in japan, this professional formula designed in japan gently cleanses while conditioning hair fiber leaving a natural glow and radiant shine.
full replenishing conditioner
nourishing conditioner ideal for all types of blonde or lightened hair. infused with japanese white peony to replenish and nourish blonde hair from root to tip while bringing softness and smoothness.
anti-brass purple shampoo
neutralize unwanted brassy and yellow tones in color-treated blonde, bleached, highlighted, or silver hair with this anti-brass purple shampoo. enriched with cool violet pigment, an exclusive japanese technology, and infused with japanese white peony to condition hair while adding a natural glow.
anti-brass purple hair mask
neutralize unwanted brassy and yellow tones in color-treated blonde, bleached, highlighted, or silver hair with this anti-brass purple hair mask. enriched with cool violet pigment, an exclusive japanese technology, and infused with japanese white peony to restore nourishment and bring smoothness to the hair.
ingredients
white peony
Rich in antioxidants and anti-inflammatory properties to highly nourish and soothe the hair fiber.
japanese high-tech cool pigment
exclusive japanese-crafted purple pigment with mega-loaded technology to deliver the most pigment with every deposit for the most vibrant and long-lasting colors.
fragrance
ginger, white peony, & white musk
sparkling ginger& fresh tea top notes infused with a floral heart of jasmine and white peony balanced by a white musk base that is both sensual and feminine.
top - timur pepper, cardamom,green mate, ginger
heart - white peony, jasmine, freesia, osmanthus, bigaran
base - white musk
a versatile blonde care routine
tailored to all types of blonde hair
for warm to golden blonde hair
for warm to golden blonde hair to nourish, hydrate, protect & maintain color.
use yūbi blonde glow revealing shampoo & nourishing conditioner every time you wash your hair to nourish, hydrate & maintain color.
use the purple serum on wet hair 2-3x per week, or whenever you need added neutralization, to provide instant shine, neutralization & heat protection.
for neutral to cool blonde hair
for neutral to cool blonde hair to moisturize, add shine & neutralize brassy hair.
use yūbi blonde glow revealing shampoo & nourishing conditioner every time you wash your hair to nourish, hydrate & maintain color.
1-2 times per week, or as needed, use yūbi blonde anti-brass purple shampoo & purple serum to boost neutralization, prevent brassiness & protect your blonde hair.
for platinum to icy blonde hair
for platinum to icy blondes to repair damage from lightening services + neutralize any unwanted yellow tones.
use yūbi blonde glow revealing shampoo & nourishing conditioner every time you wash your hair to nourish, hydrate & maintain color.
1-2 times per week, or as needed, use yūbi blonde anti-brass purple shampoo, purple hair mask & purple serum to boost neutralization, prevent brassiness & protect your blonde hair.