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yūbi blonde anti-brass purple shampoo

Purple shampoo for blonde hair with cool violet pigments to neutralize brassy hair.
yūbi blonde anti-brass purple shampoo is rated 4.6 out of 5 by 86.
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this anti-brass purple shampoo, enriched with cool violet pigment, an exclusive japanese te ... read more

shu uemura art of hair yubi blonde purple shampoo for blonde hair

yūbi blonde anti-brass purple shampoo

Purple shampoo for blonde hair with cool violet pigments to neutralize brassy hair.

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Old price $49.00 New price $44.10
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Details



this anti-brass purple shampoo, enriched with cool violet pigment, an exclusive japanese technology, neutralizes brassiness and unwanted yellow tones. infused with japanese white peony to condition hair while adding a natural glow.

benefits:

  • neutralizes unwanted brassiness and yellow tones for a pure cool blonde result
  • gently cleanses while conditioning
  • smooths hair with a natural glow and a lavish touch.


related articles:

  • 12 best shampoos & conditioners for all hair types. read more >
  • neutralize unwanted yellow tones for long-lasting cool results. read more >



anti brassy


anti brassy

healthy hair


healthy hair

shiny hair


shiny hair


Ingredients



japanese white peony

the purest snowy beauty from niigata in japan. renowned as a symbol of purity in japan, 15 years having been spent on the selective and sustainable breeding process enabling white peonies to bloom continuously, carefully treated by passionate farmers. harvested by hand within only may to june & only half of flowers are used.



japanese cool pigment technology

boosts neutralization performance, the formula combines violet dyes with a technology of cool pigment crafted in collaboration with a japanese leading ink manufactures in exclusivity for shu uemura brands.



fragrance

a vibrant woody/floral fragrance made of noble ingredients exclusively used by fragrance creator: opening with sparkling ginger & fresh tea top notes infused in a heart of precious osmanthus jungle essence and jasmine. white musk at the dry down confer sensuality and femininity.



how to use yūbi blonde anti-brass purple shampoo



apply a quarter-size amount of the shampoo to wet hair. massage into scalp using fingers and palms. rinse thoroughly.


Stylist Quote


I recommend applying a small amount to the roots, massage in and then apply another dime to nickel size and gently massage into your mids and ends. I find this works best to get an even application of tone from the roots to end. If you want maximum tone for your blonde, try using Yūbi blonde pigmented shampoo with yūbi blonde pigmented mask.

Complete Your Routine



Rated 5 out of 5 by from Best Purple Shampoo! This shampoo really works keeping the brass out of my heavily highlighted hair, I love how my color looks and love that it is sold in the large size! Wish the matching conditioner was as well…
Date published: 2022-09-24
Rated 5 out of 5 by from Luxurious Purple Shampoo I couldn't believe how luxurious this purple shampoo is! Most purple shampoo's are very drying and I have to use a ton of conditioner afterwards. Not with Shu Uemura - hair felt so silky afterwards. It also cut the brassiness. So happy to have found this shampoo. I will definitely use again.
Date published: 2022-09-23
Rated 2 out of 5 by from First impressions You definitely need to wear gloves to apply this product. I didnt have any and tried to be quick about applying it, but my hands were immediately fxcked by the chemicals. So, imagine what applying this to your hair is going to do. I have used this twice with the matching conditioner and both times my hair was a static mess. I tried different products (lotion, then oil) to lock moisture in the first time since I expected dryness from a purple shampoo and this was the day I experienced the most static. Recently I tried it again and did not use products. My hair has less static, but there is still some and that isn't a great sign. For reference, I am a warm toned brunette whose virgin hair has been balyaged twice. I live in a colder climate US state. Maybe this product will create less dryness during the summer? As for toning, I think it has helped with brassiness. Nothing too substantial to note here. I am disappointed, but I'll continue to test the product. Based on this experience I wonder if the yubi hair mask would be a better and more affordable option. It doesnt make sense to try to deposite purple pigment while cleansing your hair and it seems like a waste to have a shampoo you can only use once a week. So maybe get a hydrating shampoo and try the Yubi mask instead?
Date published: 2022-02-27
Rated 5 out of 5 by from Love this shampoo! My hair gets brassy quite quickly with the high iron in our water. This shampoo has brought my hair back to life! Take the brassy tones right out, leaving my hair looking bright and healthy!
Date published: 2021-06-09
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