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yūbi blonde anti-brass purple shampoo

Purple shampoo for blonde hair with cool violet pigments to neutralize brassy hair.
yūbi blonde anti-brass purple shampoo is rated 4.6 out of 5 by 87.
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shu uemura art of hair yubi blonde purple shampoo for blonde hair

yūbi blonde anti-brass purple shampoo

Purple shampoo for blonde hair with cool violet pigments to neutralize brassy hair.

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Old price $55.00 New price $49.50

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Details



neutralize unwanted brassy and yellow tones in color-treated blonde, bleached, highlighted, or silver hair with this anti-brass purple shampoo. enriched with cool violet pigment, an exclusive japanese technology, and infused with japanese white peony to condition hair while adding a natural glow.

benefits

  • neutralizes unwanted brassiness and yellow tones for a pure cool blonde result
  • gently cleanses while conditioning
  • smooths hair with a natural glow and a lavish touch.

related articles

  • our new solution to neutralize & protect blonde hair from heat. learn more>
  • neutralize unwanted yellow tones for long-lasting cool results. read more>
  • 12 best shampoos & conditioners for all hair types. read more>

anti brassy


anti brassy

healthy hair


healthy hair

shiny hair


shiny hair


Ingredients



japanese white peony

known as a symbol of purity & japanese traditional beauty. used for its moisturizing, soothing, and antioxidant benefits.



japanese high-tech cool pigment

an exclusive japanese-crafted purple pigment with mega-loaded technology to incorporate more pigments with each deposit. it produces an ultra-fine shape for the most vibrant & long-lasting colors.





fragrance

sparkling ginger & fresh tea top notes infused with a floral heart of jasmine and white peony balanced by a white musk base that is both sensual and feminine.

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how to use yūbi blonde anti-brass purple shampoo



apply a quarter-size amount of the shampoo to wet hair. massage into scalp using fingers and palms. rinse thoroughly.

your yūbi blonde hair routine

daily care - nourish & hydrate to maintain color.
use glow revealing shampoo + nourishing conditioner

weekly care - boost neutralization & prevent brassiness
use anti-brass purple shampoo + anti-brass purple hair mask + anti-brass purple heat protecting hair serum


Stylist Quote


I recommend applying a small amount to the roots, massage in and then apply another dime to nickel size and gently massage into your mids and ends. I find this works best to get an even application of tone from the roots to end. If you want maximum tone for your blonde, try using Yūbi blonde pigmented shampoo with yūbi blonde pigmented mask.
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Frequently Asked Questions

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Complete Your Routine



PDP Reviews and Questions
Rated 5 out of 5 by from Best Purple Shampoo for Transitioning to Gray Transitioning to gray and on a quest to find a purple shampoo that works...gentle on hair, removes the brassiness...this is it! I love how my grays look after washing. I put this on my dry hair, before shampooing, for about 5 min. Then wash my hair, adding a bit more shampoo, wait 3 min, rinse and use a rinse out conditioner. Air dry and my hair looks and feels great!
Date published: 2023-04-18
Rated 5 out of 5 by from Best Purple Shampoo! This shampoo really works keeping the brass out of my heavily highlighted hair, I love how my color looks and love that it is sold in the large size! Wish the matching conditioner was as well…
Date published: 2022-09-24
Rated 5 out of 5 by from Luxurious Purple Shampoo I couldn't believe how luxurious this purple shampoo is! Most purple shampoo's are very drying and I have to use a ton of conditioner afterwards. Not with Shu Uemura - hair felt so silky afterwards. It also cut the brassiness. So happy to have found this shampoo. I will definitely use again.
Date published: 2022-09-23
Rated 2 out of 5 by from First impressions You definitely need to wear gloves to apply this product. I didnt have any and tried to be quick about applying it, but my hands were immediately fxcked by the chemicals. So, imagine what applying this to your hair is going to do. I have used this twice with the matching conditioner and both times my hair was a static mess. I tried different products (lotion, then oil) to lock moisture in the first time since I expected dryness from a purple shampoo and this was the day I experienced the most static. Recently I tried it again and did not use products. My hair has less static, but there is still some and that isn't a great sign. For reference, I am a warm toned brunette whose virgin hair has been balyaged twice. I live in a colder climate US state. Maybe this product will create less dryness during the summer? As for toning, I think it has helped with brassiness. Nothing too substantial to note here. I am disappointed, but I'll continue to test the product. Based on this experience I wonder if the yubi hair mask would be a better and more affordable option. It doesnt make sense to try to deposite purple pigment while cleansing your hair and it seems like a waste to have a shampoo you can only use once a week. So maybe get a hydrating shampoo and try the Yubi mask instead?
Date published: 2022-02-27
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