high sleek ponytail styling duo

extend the life of your hairstyle

Want to know how often you should you be washing your hair? Our Shu Uemura National Hair Artist, April Tocco, is sharing her pro tips for extending the life of your hairstyle for the days in between shampoos.

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5 Tips to Self-Care with Shu

Elevate your self-care routine and treat your hair to a spa day with our healthy hair solutions for every hair type. From hair masks to hair treatments that are sure to give your tresses the extra love that they deserve.

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7 tips to maintain your hair color

When you can’t make it to the hair salon and want to leave your hair color up to your stylist, you can still maintain and extend the life of your hair color at home in between salon appointments with these 7 tips.

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12 best shampoos & conditioners

We talked with hairstylists and salon owners about the best shampoos and conditioners for all different kinds of hair, including color treated, thinning, and dry, plus hair that needs volume and moisture.

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5 reasons you should use hair oils

Hair oils have many benefits, and can be used with all hair types. Hair oil is a great multipurpose product that adds shine, nourishment, softness, and protection to any hair type.

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the benefits of using hair oils

We hear hair stylists and celebrities rave about hair oil products, like our Essence Absolue Hair Oil Collection, but what are the benefits? Hair oils are beneficial to all hair types, providing moisture, shine, and control.

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About the Brand

Aiming to promote holistic beauty we provide essential hair care and styling products with unique ingredients that are blended into tailor-made formulas to compensate each individual’s unique hair needs.

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Precious Ingredients

Experts in nourishing and protecting natural oils & lightweight fragrances, we fuse unique, rare & natural ingredients to create potent formulas capable of elevating hair care & hair artistry to new heights.

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