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yūbi blonde anti-brass purple heat protecting hair serum

a multi-benefit serum for blonde hair that neutralizes brassiness while protecting hair from blowdry heat.
yūbi blonde anti-brass purple heat protecting hair serum is rated 4.7 out of 5 by 92.
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shu uemura art of hair yūbi blonde anti-brass purple heat protecting hair serum

yūbi blonde anti-brass purple heat protecting hair serum

a multi-benefit serum for blonde hair that neutralizes brassiness while protecting hair from blowdry heat.

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Old price $59.00 New price $53.10

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Details



this multi-benefit purple hair serum both neutralizes brassiness and helps protect hair from heat and protects hair from blowdry heat. infused with japanese high-tech cool pigments and white peony extract, the serum uses a unique technology that delivers a gliding effect onto wet hair to provide instant radiance and shine, neutralization, smoothing, and blow dry heat protectant.

benefits

  • neutralizes brassy & yellow tones
  • helps protect hair from blowdry heat
  • replenishes hair
  • blonde hair is instantly more radiant
  • blonde hair is instantly shinier

related articles

  • neutralize unwanted yellow tones for long-lasting cool results. read more>

anti brassy


anti brassy

healthy hair


blowdry heat protectant

shiny hair


shiny hair


Ingredients



japanese white peony

known as a symbol of purity & japanese traditional beauty. used for its moisturizing, soothing, and antioxidant benefits.



japanese high-tech cool pigment

an exclusive japanese-crafted purple pigment with mega-loaded technology to incorporate more pigments with each deposit. it produces an ultra-fine shape for the most vibrant & long-lasting colors.





fragrance

sparkling ginger & fresh tea top notes infused with a floral heart of jasmine and white peony balanced by a white musk base that is both sensual and feminine.

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how to use



after washing hair with yūbi blonde shampoo & conditioner or hair mask, apply 1-2 pumps to clean, damp lengths. use with gloves or wash hands immediately after use. proceed to blow dry. do not rinse. can also be used as a targeted application.

your yūbi blonde hair routine

daily care - nourish & hydrate to maintain color.
use glow revealing shampoo + nourishing conditioner

weekly care - boost neutralization & prevent brassiness
use anti-brass purple shampoo + anti-brass purple hair mask + anti-brass purple heat protecting hair serum


Stylist Quote


blend together yubi blonde purple hair serum with a blow dry cream like netsu design to create the perfect custom blend for your needs. for best results blow-dry the product into hair to reveal instant radiance and shine.
steffan tricoci | sr. education mgr | shu uemura
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Frequently Asked Questions

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Complete Your Routine



PDP Reviews and Questions
Rated 5 out of 5 by from Made my hair so soft and shiny! I've used a few shu uemura hair products in the past and every one of them was absolutely wonderful! This serum was great for my recently bleached hair. The purple kept the brassiness at bay, while the serum itself made my hair soft, silky, and shiny. Also, it takes such a small amount, even with longer hair, that this little bottle lasted a surprisingly long time! I do bead-in, or nano tip hair extensions as a side gig. I've started using this on my clients' hair when they come in and they always end up taking a photo of the bottle to get their own or even looking up the serum online and ordering it while they're here. I'll be buying this for my clients and myself from now on. In fact, I may even get it for a few friends and family for Christmas this year. I'm sure they'll love it as much as I do!
Date published: 2024-03-20
Rated 1 out of 5 by from I do NOT recommend Too thick, makes hair greasy- does not tone at all
Date published: 2024-02-25
Rated 5 out of 5 by from Made a HUGE difference This serum made a huge difference in my hair! I went blonde a few years ago, and naturally have very dark, thick, course hair. I struggle with keeping the yellow out. I can’t even tell you what a difference this has made. My hairdresser was so impressed as well! I went in to have my bangs trimmed and my hair was looking very yellow. She told me to schedule a toning appointment. The next day, I ordered this to try it, I went back to get my usual color a few weeks later and she was amazed at how different it was! My blonde has never looked better, and I owe it all to this serum. I will never be without it. Plus! It keeps my hair smooth with no weigh down or build up. I can still go 3-4 days without washing. It’s worth every penny:)
Date published: 2023-09-01
Rated 5 out of 5 by from Solid 5-Star + Review - Yubi Blonde Serum (purple) Excellent TOP QUALITY product - Yubi Blonde anti-brass is the best hair product I've used in my life. This is the first review I've given with any product. Blown away with the top-caliber quality of this purple serum, which left my highlighted blonde hair bright, shiny, less brassiness and a stunning cooler blonde shade. I have lived in Japan for awhile and confirm their obsession with producing top quality products (hair, makeup, food, cars, etc). Very consistent with quality, quality, quality. One of the reasons why the products cost more is the years of research they put into making it a solid 5-star product. The ingredients in this Yubi serum are not found in most other products. I love all Shu products and wish more customers knew about this amazing line.
Date published: 2023-07-13
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